Claude MCP for Marketers: What It Is, What It Unlocks
MCP is a Linux Foundation standard now, with more than 10,000 public servers. What it actually does, what it unlocks for a marketing team, and what breaks.
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Sessions on AI, paid media, attribution and the work behind modern commerce, run by the people doing it.
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The Agentic Advantage: How AI Agents Are Rewriting the Marketing Retainer
AI agents are working live on real marketing accounts at LimeLight. They evolve websites continuously, ship technical fixes overnight, enrich product data for AI…
John Kuefler, Kyle Tapper
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Why ROAS Is a Good Way to Make Bad Decisions in Paid Media
ROAS feels safe. It's a number, it's tied to revenue, and the logic is clean: spend a dollar, get two back, you're winning. So why do the reports keep looking great…
Brandee Johnson, Kyle Tapper
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The New Marketing Team: How Smart Leaders Are Rethinking Structure, Hiring, and Culture in the Age of AI
AI didn’t just change the tools, it changed how marketing leaders manage, evaluate and lead their teams. Join Brandee Johnson and Kyle Tapper for an honest…
Kyle Tapper, Brandee Johnson
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Your Website Wasn't Built for AI, and That's a Problem
Google’s AI Overviews. ChatGPT search. Claude in Chrome. Perplexity. AI shopping agents. The way people find and interact with your business is changing faster than…
John Kuefler
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The 97% Problem: Turning Anonymous Traffic Into Revenue
You paid for the traffic. Now it’s time to capture more of it. Here’s the math most ecommerce brands don’t talk about: 97% of your website visitors leave without…
Tom Row, Kyle Tapper
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Creative Is The New Targeting In Social Ads: What To Know In 2026
AI has taken the wheel. Now your ad creative is the map. In 2025, social platforms overhauled their AI to the point where ad targeting settings barely matter.…
Jaryd Wilson, Kyle Tapper
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You Have the Data. Your Ads Don’t.
Your customer data lives in one place. Your campaigns run in another. And most of the time, they’re not talking to each other.
Andy Warren
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Marketing Attribution Demystified: When $2 + $2 = $5 (And What to Do About It)
The reports say you’re winning— but are you? Discover why every platform claims credit for the same sale and what today’s smartest ecommerce leaders are doing to…
Andy Warren
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AI Agents for Marketing: The Use Cases That Actually Pay
Three quarters of marketing teams use AI. Only 13% run agents. From a year of building them for client work: the three questions that decide whether a use case is worth an agent at all.
Read articleAI Agent Orchestration: When an Agent Manages the Fleet
An orchestrator is the agent that reads your other agents' work so you don't have to. What it does, what it costs in tokens, and the point at which a marketing team actually needs one.
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