From Customer Data to Campaigns That Feel Personal
How connected customer data, AI agents and LimeLight Studio turned one Father’s Day campaign into six audiences, 12 personalized emails and six matching Meta ads for Martin Dingman.
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The Agentic Advantage: how AI agents are rewriting the marketing retainer
John Kuefler, Kyle Tapper
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Why ROAS is a good way to make bad decisions in paid media
Brandee Johnson, Kyle Tapper
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The new marketing team: structure, hiring and culture in the age of AI
Kyle Tapper, Brandee Johnson
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Your Website Wasn't Built for AI, and That's a Problem
John Kuefler
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The 97% Problem: Turning Anonymous Traffic Into Revenue
Tom Row, Kyle Tapper
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Creative Is The New Targeting In Social Ads: What To Know In 2026
Jaryd Wilson, Kyle Tapper
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You Have the Data. Your Ads Don’t.
Andy Warren
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Marketing Attribution Demystified: When $2 + $2 = $5 (And What to Do About It)
Andy Warren
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Popular Products is an unpaid Google Search placement. Popularity rank is an optional Merchant Center attribute built for AI Mode. What feeds each, whether you need a feed at all, and what actually moves visibility.
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