Performance Max creative A/B testing: what to test and when to trust the result
Plan a PMax creative A/B test with a clear hypothesis, sensible timing and a decision rule. Learn how to judge results and handle holiday promotions.
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Did personalization grow your revenue, or just move it around?
Andy Warren, John Kuefler
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The Agentic Advantage: how AI agents are rewriting the marketing retainer
John Kuefler, Kyle Tapper
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Why ROAS is a good way to make bad decisions in paid media
Brandee Johnson, Kyle Tapper
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The new marketing team: structure, hiring and culture in the age of AI
Kyle Tapper, Brandee Johnson
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Your Website Wasn't Built for AI, and That's a Problem
John Kuefler
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The 97% Problem: Turning Anonymous Traffic Into Revenue
Tom Row, Kyle Tapper
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Creative Is The New Targeting In Social Ads: What To Know In 2026
Jaryd Wilson, Kyle Tapper
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You Have the Data. Your Ads Don’t.
Andy Warren
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Marketing Attribution Demystified: When $2 + $2 = $5 (And What to Do About It)
Andy Warren
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Google Ads channel prioritization: what it changes before BFCM 2026
Google's new channel prioritization and budget allocation controls let you rank the channels inside a campaign and cap spend on the Low priority ones. What Google has documented, what it hasn't, and how we'd handle it before Black Friday and Cyber Monday.
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Google brand profiles show a brand's images, description, shipping, returns and promotions when shoppers search its name. Where the information comes from, who can claim one today, and what to fix in Merchant Center first.
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