Boost Revenue Without Buying More Traffic
Lift conversion rate on the traffic you already have, and every channel you run gets more efficient at the same time.
Make the next step easier to take.
Find what keeps visitors from acting. We connect customer behavior, UX and testing to practical improvements across your website.
CRO at work / Step2
Less friction. More room to grow.
Step2 had stabilized website traffic, but conversion remained below target. Promotions alone weren’t solving the barriers in the shopping experience.
We tested improvements to site search, collection pages and product detail pages. Richer product information, easier filtering and clearer paths to add to cart helped shoppers move from browsing to buying.
- +86%
- Conversion rate from search
- +34%
- Add-to-cart rate on product pages
- $500K+
- Projected annual revenue impact
Projected impact from three tests over 120 days; not realized annual revenue.
What we work on
Strategy connected to the work.
Fix Hidden Friction
Use AI-backed behavioral tracking to uncover UX roadblocks that silently kill conversions.
Discovery & Audit
We audit your user experience, data, and tech stack to identify opportunities and barriers to conversion.
Behavioral Analysis & UX Review
We use heatmaps, session recordings, AI-driven insights, and performance data to understand user behavior.
People + Fleet
More capacity. Compounding results.
Our marketers, engineers, and AI agents work together around your priorities. Fleet brings specialist agents into the research and execution, grounded in your brand context and connected data.
People set direction, review the work and remain accountable for decisions.
The LimeLight Loop
Small changes, made every day, add up.
- ListenRead the evidence. Find the question worth asking.
- OperateChoose a priority. Put the right people and agents to work.
- ObserveWatch what changes after the work ships.
- ProveSeparate what the evidence supports from what it doesn’t. Carry that learning into the next priority.
I’m grateful to the LimeLight team for their insight. As a new leader at Step2, it was great to get an informed, objective perspective on the different areas of our eCom business and the insights that were shared were incredibly helpful.
Jim Banks · Step2
Let’s talk
Let’s find your next priority.
Tell us what you want to change. We’ll help you find the right place to start.
Tech partnerships
Turn insight into a better storefront.
Our Shopify work connects customer behavior to practical improvements in search, product pages and checkout.
