Claude MCP for Marketers: What It Is, What It Unlocks
MCP is a Linux Foundation standard now, with more than 10,000 public servers. What it actually does, what it unlocks for a marketing team, and what breaks.
Read articleTechnology partners
LimeLight + BigCommerce
We are a certified BigCommerce partner. We replatform brands onto it, build custom and headless storefronts, connect it to ERP, email, and product feeds, and run the SEO, paid media, and lifecycle marketing that bring buyers to the store. The two starting points we see are a brand outgrowing another platform, and a BigCommerce store that stalled before it was finished.
What we do on BigCommerce
Migrations
Replatforming onto BigCommerce
We move brands onto the platform from Magento, WooCommerce, Shopify, and custom .NET builds. Catalog mapping, customer and order history, redirects, and a rehearsed cutover decide how a migration lands, so that is where our hours go. Sunnyland Farms came off a legacy .NET platform with more than 1.3 million customer records and years of order history, with no downtime at cutover.
Custom builds
Stencil themes and headless front ends
Our developers work in Stencil with Tailwind when a fast, maintainable theme is the right answer, and build a separate front end on Next.js when it needs its own release cycle. Sunnyland Farms runs BigCommerce behind a Next.js front end. We publish how we do this work, including installing TailwindCSS on a Stencil theme, so you can read the approach before you hire anyone.
B2B and B2C
One store, two ways of buying
Customer groups and price lists come with the platform, and B2B Edition adds quotes, purchase orders, and buyer permissions, so wholesale and retail can share one store. We configure that side and build what the platform leaves open. Zest Desk is a phone ordering system we built on BigCommerce for teams taking large orders by phone, and it cut manual entry time on bulk orders by 90 percent.
Integrations
Connected to the rest of the stack
A store sits in the middle of an ERP, an email platform, a product feed, and an analytics stack. We build and maintain those connections: inventory and order syncs, Klaviyo for email and SMS, GA4 and consent aware tracking, and product feeds that clear Google Merchant Center review.
Marketing
SEO, paid media, and email on the same account
Design, development, and marketing sit on one account here, so the store keeps getting worked on after launch. Technical and content SEO, Google and Meta paid media, Klaviyo email and SMS, conversion work on the templates, and reporting that ties all of it back to revenue.
Support after launch
A team that already knows your catalog
Work continues after launch: roadmapped releases, theme and app updates, merchandising and bundling changes, and a team that does not need to relearn your catalog every time. Some brands keep us on retainer, others come back project by project.
People + Fleet
More capacity. Compounding results.
Our marketers, engineers, and AI agents work together around your priorities. Fleet brings specialist agents into the research and execution, grounded in your brand context and connected data.
People set direction, review the work and remain accountable for decisions.
Let’s talk
Let’s find your next priority.
Tell us what you want to change. We’ll help you find the right place to start.
From our team
Recent insights
AI Agents for Marketing: The Use Cases That Actually Pay
Three quarters of marketing teams use AI. Only 13% run agents. From a year of building them for client work: the three questions that decide whether a use case is worth an agent at all.
Read articleAI Agent Orchestration: When an Agent Manages the Fleet
An orchestrator is the agent that reads your other agents' work so you don't have to. What it does, what it costs in tokens, and the point at which a marketing team actually needs one.
Read article