Performance Max creative A/B testing: what to test and when to trust the result
Plan a PMax creative A/B test with a clear hypothesis, sensible timing and a decision rule. Learn how to judge results and handle holiday promotions.
Read articleWe build the machinery of modern commerce.
Expert strategy. AI-powered execution. One team connecting your marketing, website, and data.
A new way of working
Thorough should be practical.
LimeLight brings marketing expertise, engineering, and AI together to give your business more capacity to grow. We build the systems, run the work, and stay accountable for the decisions behind it. That gives our team more room to investigate deeper, act on what matters, and keep improving.
Built around your priorities. Connected across your business.
Our clients
Trusted by brands with more ahead.
Our services
Win the next customer. Give them a reason to stay.
One team connecting how customers find you, choose you, and come back.
01 /
Websites
Make it easier for visitors to become customers.
See service02 /
Paid Media
Reach the right people and improve how your investment performs.
See service03 /
SEO & AI Search
Help customers find you wherever they look for answers.
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Conversion Optimization
Turn more of your existing traffic into customers.
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Email & Retention
Build relationships that keep customers coming back.
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Data & Connected Systems
Connect your information and turn findings into action.
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Featured work / Martin Dingman
Three years. Growth that compounds.
A premium product. A loyal following. Ambitions for more. We connected Martin Dingman’s website, paid media, SEO, email, conversion optimization, and affiliate marketing to reach new customers and bring them back. Revenue nearly doubled across three years of partnership.
- +93%
- Revenue growth
- +76%
- Organic revenue
- +239%
- Paid media revenue
It’s been a great experience. Probably the best agency experience I’ve had. You all have this stuff locked down.
Adam Walker · Sunnyland Farms
Meet Fleet
More capacity. Compounding results.
Fleet is the agentic system we built to expand what our people can do for your business. Specialist AI agents work from your brand context and connected data. Our team sets the priorities, reviews the work, and stays accountable for the decisions. For you, that means more room to investigate an issue, implement the fix, and follow through on what happens next.
The LimeLight Loop
Every loop teaches us something.
- ListenRead the evidence. Find the question worth asking.
- OperateChoose a priority. Put the right people and agents to work.
- ObserveWatch what changes after the work ships.
- ProveSeparate what the evidence supports from what it doesn’t. Carry that learning into the next priority.
Built around your priorities
Start where your business needs us.
01 /
Solve a specific problem
A focused engagement for a website, search, conversion, or data challenge. We agree on the priority and what success looks like, then assemble the skills to address it.
02 /
Run connected growth
Ongoing strategy and execution across the channels that matter to your business. A shared set of priorities connects acquisition, the website, and retention.
03 /
Build lasting capability
Bring Fleet into the work your team needs to do repeatedly. We define the workflow, connect the relevant context, and establish how people review and direct it.
From our team
Recent insights
Google Ads channel prioritization: what it changes before BFCM 2026
Google's new channel prioritization and budget allocation controls let you rank the channels inside a campaign and cap spend on the Low priority ones. What Google has documented, what it hasn't, and how we'd handle it before Black Friday and Cyber Monday.
Read articleGoogle Brand Profiles: What Merchant Center Sellers Can Claim and Control
Google brand profiles show a brand's images, description, shipping, returns and promotions when shoppers search its name. Where the information comes from, who can claim one today, and what to fix in Merchant Center first.
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