Data & Insights
Imagine all of your data from various platforms – Shopify, Meta, Google, Klavyio – centralized and structured, delivering a single view of your customers, enabling personalized experiences at scale, smart segmentation and predictions that boost your media efficiency, with a crystal clear view of your marketing attribution. Sound like a dream? Let’s talk!
Attribution modeling implementation
Gain a clear understanding of attribution across all your digital marketing channels with an infinite look-back window, helping you determine where to invest and where to pull back. Compare multiple models, or create your own, and leverage machine learning-powered Media Mix Models to optimize your spend across channels.
Easily view past and current creative, along with associated performance metrics, to identify what’s driving success. This insight empowers you to make informed decisions when crafting or adjusting your campaigns.
Data Driven Personas
We take a unique approach to creating customer personas by leveraging advanced technology to gather psychographic and demographic insights about those who shop on your site, sign up for email, or even unidentified traffic.
We can then use this data to help you understand your customers and their shopping behavior at a persona level, including:
- Top products purchased
- Repeat purchase rates
- Customer lifetime value
- Discount or coupon motivation
As new customers visit your site, they are automatically assigned a persona, allowing you to personalize their experience and enhance both acquisition and retention.
Segmentation & behavior prediction
Leveraging best-in-class technology partners, we harness the power of machine learning to segment your customers based on their journey and predict future behaviors. We integrate these insights directly into your marketing systems to activate targeted communications and offers.
We can predict almost any behavior, but some key capabilities include:
- Repeat Purchasing
- Customer Churn
- Next Best Product (product recommendations)
- Predicted Value and Purchase Frequency
Customer Data Platform (CDP) implementation
marketing activation
Leveraging best in class marketing automation tools like Braze or Klaviyo, we build data driven, personalized journeys for your customers. Coupled with a CDP this allows for customer activation based off of touchpoints across almost any channel – email, paid search, social, SMS, website, and even mobile app.
We develop a feedback loop through reporting to ensure we are constantly improving on what is working while cutting back on what isn’t.
dashboards & reporting
From our clients
Lenexa Manufacturing Company
“LimeLight has improved our business. We tell a better story with a headache free ecommerce site and terrific customer newsletters. Our online presence brings customers from around the world. I recommend LimeLight to all my friends while hoping my competitors never meet them.”
– Steve Bastasch, President and CEO
