Martin Dingman
Taking a step forward in refined leather goods
The ask
Martin Dingman was seeking its next surge of growth. They wanted to enhance their digital presence and optimize customer engagement. Their website and marketing needed a little extra oomph to reach a wider audience and turn website visitors into lifelong fans.
Website Design
SEO
Paid Media
Email Strategy
Affiliate Marketing
By the numbers
82%
increase in email sales year over year
28%
lift in organic revenue
514%
ROI from affiliate marketing
A better customer journey
Martin Dingman is a household name for the discerning gentleman seeking top-notch leather goods and timeless style. Even established brands need a refresh to stay competitive. To tackle their website and marketing challenges head-on, we transformed the website’s user experience, making product browsing feel like stepping into one of Martin Dingman’s iconic Lodges. Plus, we gave their store locator a makeover that reflects the brand’s unique style.
Store locator makeover
Martin Dingman has over 400 specialty retail partners and 10 Lodges throughout the USA. We created a seamless location finder that enables visitors to easily locate a store near them.
Building brand awareness
Using SEO and online marketplace insights, we boosted organic traffic by 3%. This translated to 28% revenue boost from search engines alone. We didn’t stop there — paid media channels like Meta Shop and YouTube became new resources, leading to a near 40% year-over-year revenue increase.
Affiliate partnerships driving growth
To expand their digital reach, we deployed a multi-channel marketing plan. We partnered with influencers and launched affiliate marketing campaigns, resulting in a 43% lift in referral traffic and 514% ROI in the first quarter!
A high performing Klaviyo email strategy
Martin Dingman’s email program needed a revamp to deliver improved ROI. We rewrote their email marketing strategy leveraging Klaviyo capabilities, leading to 82% year-over-year revenue growth from email.
