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Categories

  • BigCommerce, Website

Migrating to BigCommerce Effectively: Five Key Milestones for a Smooth Transition
  • BigCommerce, Website

The Approach to .NET to BigCommerce Migration
  • BigCommerce, UX, Website

How to Create a Dynamic Product Bundling Experience in BigCommerce
  • BigCommerce, UX, Website

How We Bridge UX, UI, and Dev on BigCommerce Using Tailwind and Fractal
paid media wins at LimeLight
  • Marketing, Paid Media, Strategy

Inside Paid Media at LimeLight: Trends, Wins, and What’s Next
  • BigCommerce, Website

How To Install TailwindCSS on a BigCommerce Stencil Theme
  • Strategy, Website

Web & Analytics Trends 2025: What Ecomm Brands Need to Know to Stay Ahead
  • BigCommerce, Website

Five Great Apps to Improve Your BigCommerce Storefront
  • AI, SEO, Strategy

The Future of Organic Search in an AI World: What E-Commerce Brands Need to Know
  • BigCommerce, Website

5 Killer BigCommerce Features for Enterprises
  • BigCommerce, Strategy, Website

WooCommerce to BigCommerce Migration: 5-Step Process
  • BigCommerce, Website

BigCommerce Cost Reduction: Lower Your Total Cost of Ownership with SaaS
  • Strategy

Driving Ecommerce Revenue Through Predictive Analytics
  • Website

How to Justify the Cost of Your Ecommerce Website
Making the Right Ecommerce Platform Choice: Shopify vs BigCommerce
  • BigCommerce, Website

Making the Right Ecommerce Platform Choice: Shopify vs BigCommerce
  • Marketing, Paid Media

How Long Will It Take to Show ROI on Paid Media Campaigns?
Rebranding for a New Year
  • Brand

Rebranding for a New Year
Using AI to Optimize Ecommerce Search
  • AI, Website

Using AI to Optimize Ecommerce Search: Beyond Basic Product Discovery
  • AI, Strategy

Beyond A/B Testing: AI-Powered Experience Optimization
Dynamic Content Personalization: Creating Ecommerce Experiences That Conver
  • Marketing, Strategy

Dynamic Content Personalization: Creating Ecommerce Experiences That Convert
  • Marketing, Strategy

The Power of Starting with a Marketing Roadmap: How Strategic Planning Drives Success
  • Website

Future-Proofing Your Store: How Shopify Empowers Growth in 2025 and Beyond
Klaviyo
  • Email Marketing

Migrating Email Marketing to Klaviyo: Why 2025 is the Year to Switch
  • Website

5 Red Flags It’s Time to Migrate from WooCommerce to Shopify
  • Email Marketing, Marketing

The Real Impact of Email Marketing on E-commerce Revenue
  • Marketing, Strategy

Scaling Your Ecommerce Business From $20M to $100M
  • Marketing, Strategy

How to Audit Your MarTech Stack: A Strategic Guide for Growth
  • Marketing, Strategy

Creating a Cohesive Commerce Customer Experience: Strategies for Success
A creative illustration of an AI operator
  • AI, Website

We Tried OpenAI Operator—Here’s What Ecommerce Brands Need to Know to Succeed in the Age of AI Shopping Agents
  • Brand, Content Marketing

When to Invest in Animation: A Strategic Guide to Video Content ROI
  • Brand

How to Create a Consistent & Distinctive Brand Voice
  • Brand

10 Signs Your Brand No Longer Reflects Your Business (And How to Fix It)
  • Brand

When to Update Your Brand’s Visual Language
  • AI, Brand

AI in Creative: A Strategic Guide to Blending Artificial and Human Intelligence
How to Build a Purpose Driven Ecommerce Brand
  • Brand

How to Build a Purpose Driven Ecommerce Brand in 2025
Adobe’s 2024 Holiday Shopping Forecast for DTC and B2B Brands
  • Marketing

Adobe’s 2024 Holiday Shopping Forecast for DTC and B2B Brands
The Future of Ecommerce: Reflections from Retail Summits
  • AI, Marketing

The Future of Ecommerce: Reflections from Retail Summits
Navigating the Impact of the 2024 Presidential Election on Holiday Shopping: Strategies for Ecommerce Success
  • Marketing, Strategy

Navigating the Impact of the 2024 Presidential Election on Holiday Shopping: Strategies for Ecommerce Success
Expectations of 2024 Holiday Shopping
  • Marketing

Expectations of 2024 Holiday Shopping
Is Fragmented Data Holding Back Your eCommerce Growth? Here’s How to Unify It for Actionable Insights
  • Marketing, Strategy

Is Fragmented Data Holding Back Your Ecommerce Growth? Here’s How to Unify It for Actionable Insights
Is Your Ecommerce Website Leaving Money on the Table? How to Improve Website Conversion Rates
  • UX, Website

Is Your Ecommerce Website Leaving Money on the Table? How to Improve Website Conversion Rates
Are You Wasting Your Marketing Budget?
  • Marketing

Are You Wasting Your Marketing Budget? How to Gain Clarity on Marketing Attribution and Optimize Your Media Mix
Ensuring New Websites are ADA Compliant
  • Website

Ensuring New Websites are ADA Compliant
Google Merchant Center Overview: Optimizing Your Free Google Shopping Listings
  • SEO

Google Merchant Center Overview: Optimizing Your Free Google Shopping Listings
Guide to CRO: How Implementing Simple A/B Tests Can Accelerate Your Ecommerce Sales
  • UX, Website

Guide to CRO: How Implementing Simple A/B Tests Can Accelerate Your Ecommerce Sales
LimeLight Marketing Wins 4 Silver ADDY Awards
  • News

LimeLight Marketing Wins 4 Silver ADDY Awards
Types of Paid Advertising to Boost Your Ecommerce Business
  • Marketing, Paid Media

Types of Paid Advertising to Boost Your Ecommerce Business
The Art of Customer Nurturing: Building Lifelong Relationships Beyond the Sale
  • Marketing

The Art of Customer Nurturing: Building Lifelong Relationships Beyond the Sale
Navigating Recurring Revenue Replenishment Flows vs Subscription Models
  • Marketing

Navigating Recurring Revenue Replenishment Flows vs Subscription Models 
A Comprehensive Guide to Email Welcome Flows for Ecommerce
  • Email Marketing

A Comprehensive Guide to Email Welcome Flows for Ecommerce
How Many Marketing Agencies Should an Ecommerce Brand Work With?
  • Marketing

How Many Marketing Agencies Should an Ecommerce Brand Work With?
Google & Yahoo Sender Requirements – What You Should Know as an Ecommerce Email Marketer
  • Email Marketing

Google & Yahoo Sender Requirements – What You Should Know as an Ecommerce Email Marketer
What to Do with Your New Customers from Q4
  • Marketing, Strategy

What to Do with Your New Customers from Q4
2024 Ecommerce Trends and Predictions
  • Marketing

2024 Ecommerce Trends and Predictions
Benefits of a B2B Ecommerce Marketing Strategy
  • Marketing, Strategy

Benefits of a B2B Ecommerce Marketing Strategy
Midjourney Prompts and You! Learn to Love Your AI Robot Overlords
  • AI

Midjourney Prompts and You! Learn to Love Your AI Robot Overlords
How to Write Persuasive Product Descriptions that Sell
  • Content Marketing

How to Write Persuasive Product Descriptions that Sell
Pinterest Marketing Tips for Ecommerce Sites
  • Social Media

Pinterest Marketing Tips for Ecommerce Sites in 2024
High-converting email templates for small businesses
  • Email Marketing

High-Converting Email Templates for Businesses
It’s Time to Split Your Strategies on Instagram
  • Social Media

It’s Time to Split Your Strategies on Instagram
2023 Holiday Season: Setting Your Ecommerce Shop up for Success
  • Marketing

2023 Holiday Season: Setting Your Ecommerce Shop up for Success
SEO Tips for Shopify Sites: Guide to Getting Your Shop Found Online
  • SEO, Website

SEO Tips for Shopify Sites: Guide to Getting Your Shop Found Online
LimeLight welcomes two esteemed governors
  • News

LimeLight Welcomes Two Esteemed Governors
Navigating Shopify Payments: Challenges, Setup, and Opportunities for Ecommerce Businesses
  • Paid Media

Navigating Shopify Payments: Challenges, Setup, and Opportunities for Ecommerce Businesses
Is Formality Dead? The Debate on a More Casual Client Engagement
  • Marketing

Is Formality Dead? The Debate on a More Casual Client Engagement
how to create a content calendar
  • Social Media

How to Create a Content Calendar
Team Retreat 2023: The LimeLight Challenge
  • News

Team Retreat 2023: The LimeLight Challenge
Proud to be the 2023 Pittsburg Employer of the Year
  • News

Proud to be the 2023 Pittsburg Employer of the Year
LimeLight Marketing is a Kansas Woman-Owned Business of the Year
  • News

LimeLight Marketing is a Kansas Woman-Owned Business of the Year
The 7 Essential Email Flows for Ecommerce
  • Email Marketing

The 7 Essential Email Flows for Ecommerce
Why Your Ecommerce Site Needs a Technical SEO Strategy
  • SEO, Strategy, Website

Why Your Ecommerce Site Needs a Technical SEO Strategy
How AI is Disrupting Ecommerce and What you Should Do About It
  • AI

How AI is Disrupting Ecommerce and What You Should Do About It
How to Turn Gifting and Discount-Driven Customers into Repeat Customers
  • Email Marketing

How to Turn Gifting and Discount-Driven Customers into Repeat Customers
AI on the Rise: How SEO & Content Will Be Impacted
  • AI, SEO

AI on the Rise: How SEO & Content Will Be Impacted
Finding the Positive in Procrastination
  • Marketing

Finding the Positive in Procrastination
Are Brands Afraid to Get Weird Now?
  • Brand

Are Brands Afraid to Get Weird Now?
My Personal Customer Journey with Cuts, the Athleisure Brand for the Sport of Business
  • Brand

My Personal Customer Journey with Cuts, the Athleisure Brand for the Sport of Business
Liquid Death: How Brand Positioning Made Canned Water Worth $700 Million
  • Brand

Liquid Death: How Brand Positioning Made Canned Water Worth $700 Million
How We Would Improve Wrexham AFC’s Ecommerce Site
  • Marketing

How We Would Improve Wrexham AFC’s Ecommerce Site
Google Analytics 4: What You Need to Know and How to Prepare
  • SEO

Google Analytics 4: What You Need to Know and How to Prepare
LimeLightMarketing-CustomSolutions
  • News

LimeLight Marketing Makes the Inc. 5000 List
Changing Ecommerce Trends: What Can Brands Expect for 2023?
  • Marketing

Changing Ecommerce Trends: What Can Brands Expect for 2023?
Signs You Need a Website Redesign
  • Website

Signs You Need a Website Redesign
How to Repurpose Your Existing Content Using Video
  • Content Marketing

How to Repurpose Your Existing Content Using Video
Developing a Video Content Marketing Strategy
  • Content Marketing

Developing a Video Content Marketing Strategy
How to Develop a Successful Website Redesign Project Plan
  • Strategy, Website

How to Develop a Successful Website Redesign Project Plan
Tips for Developing an Effective Social Media Content Strategy
  • Social Media

Tips for Developing an Effective Social Media Content Strategy
How Google Ads Can Help Advance Your Business Goals
  • Paid Media

How Google Ads Can Help Advance Your Business Goals
Sending GTINs from BigCommerce to Google Merchant Center for Product Ratings
  • Marketing

Sending GTINs from BigCommerce to Google Merchant Center for Product Ratings
LimeLight Marketing's Perspective on Hiring an Ecommerce Agency
  • Marketing

LimeLight Marketing’s Perspective on Hiring an Ecommerce Agency
Is Your Website ADA Compliant?
  • Website

Is Your Website ADA Compliant?
What is an Ecommerce Agency and Do You Need One?
  • Marketing

What is an Ecommerce Agency and Do You Need One?
How Free, Fast, and Sustainable Delivery Can Boost Your Ecommerce Business
  • Marketing

How Free, Fast, and Sustainable Delivery Can Boost Your Ecommerce Business
The Benefits of Customer Retention Over Acquisition for Ecommerce Business
  • Marketing

The Benefits of Customer Retention Over Acquisition for Ecommerce Business
LimeLight Marketing - How to Exceed New Customer Expectations
  • Marketing

How to Exceed New Customer Expectations in Ecommerce
LimeLight Marketing - Using an Omnichannel for Ecommerce
  • Marketing

Why You Should Use Omnichannel Strategies in Your Ecommerce Business
LimeLight Marketing - How to Nurture You Loyalty Program
  • Marketing

How to Nurture Your Loyalty Program Audience
LimeLight Marketing - How to Optimize Your Ecommerce Customer Journey for Success
  • Marketing, Website

How to Optimize Your Ecommerce Customer Journey for Success
LimeLight Marketing - How to Optimize Your Checkout Process
  • Strategy, UX, Website

How to Optimize your Checkout Process for Bottom-of-the-Funnel Conversion
Using Brand Advocates to Make Social Media Work for Your Brand
  • Social Media

Using Brand Advocates to Make Social Media Work for Your Brand
How to Prepare Your Site for a Flash Sale
  • Website

How to Prepare Your Site for a Flash Sale
Holiday Newsletter: should your ecommerce site send one?
  • Email Marketing

Holiday Newsletter: Should Your Ecommerce Site Send One?
Helping a B2B Company Generate Leads through their Ecommerce Site
  • Marketing

Helping a B2B Company Generate Leads through their Ecommerce Site
LimeLight Marketing - Why It's Good for Your Company to Stand for Something
  • Brand

Why It’s Good for Your Company to Stand for Something
LimeLight Marketing - What to do when you site "breaks" during the busy season
  • Website

What to Do When Your Ecommerce Site “Breaks” During the Busy Season
How to Prepare A Personal Gift Guide For Your Audience
  • Marketing

How to Prepare a Personal Gift Guide for Your Audience
Activating a Consumer Brand in the Digital Space
  • Brand

Activating a Consumer Brand in the Digital Space
LimeLight Marketing - Video Marketing Tips for Ecommerce
  • Content Marketing

Video Marketing Tips to Boost Ecommerce
LimeLight Marketing - Why it’s difficult to find good copywriters
  • Content Marketing

Why It’s Difficult to Find Good Copywriters (and how you can spot one)
LimeLight Marketing - How & Where To Allocate Budget For Ecommerce Marketing
  • Marketing

How & Where to Allocate Budget For Ecommerce Marketing
LimeLight Marketing - 3 Tools for Success on Social Media
  • Social Media

3 Keys to Standing Out on Social Media
LimeLight Marketing - Ecommerce Customer Journey
  • Marketing

The Ecommerce Customer Journey: What it is & How to Map it
LimeLight Marketing - Is your social media strategy working?
  • Social Media

Is Your Social Media Strategy Working?
5 Ways to Improve Your Website User Experience (UX) for Niche Brand Positioning
  • UX, Website

5 Ways to Improve Your Website User Experience (UX) for Niche Brand Positioning
LimeLight Marketing - Website Development & Testing Process
  • Website

LimeLight’s Website Development & Testing Process
LimeLight Marketing - Website Content & Design Process
  • Website

LimeLight’s Website Content & Design Process
LimeLight Marketing - Website Strategy & Site Architecture Process
  • Website

LimeLight’s Website Strategy & Site Architecture Process
What to expect in the website discovery process
  • Website

What to Expect in the Website Discovery Process
5 Questions To Ask When Hiring an Ecommerce Marketing Agency
  • Marketing

5 Questions to Ask When Hiring an Ecommerce Marketing Agency
5 Reasons To Consider Hiring An Ecommerce Marketing Agency
  • Marketing

5 Reasons to Hire An Ecommerce Marketing Agency
Logo design trends and logo evolution
  • Brand

The Evolution of Logo Design
Why Having a Word of Mouth Marketing Strategy is Important
  • Marketing

Why Having a Word Of Mouth Marketing Strategy is So Important
Lifestyle Brands: A Guide to Social Media Marketing
  • Social Media

Lifestyle Brands: A Guide to Social Media Marketing
The Customer Journey: What It Is & How To Map It
  • Marketing

The Customer Journey: What It Is & How To Map It
How to Use HubSpot CRM
  • Marketing

How to Use HubSpot CRM
Brand framework 101: What should be in your brand guide?
  • Brand

Brand Framework 101: What Should Be In Your Brand Guide?
Do I Need a CRM System?
  • Marketing

Do I Need a CRM System?
Influencer Marketing for Lifestyle Brands
  • Social Media

Influencer Marketing for Lifestyle Brands: A Helpful Guide
How to Maximize the Value of Trade Show Leads
  • Marketing

Got Trade Show Leads? Here’s How To Maximize Their Value
limelight marketing
  • News

LimeLight Marketing Acquires Web and Mobile App Development Firm DevSquared
How To Choose The Best Ecommerce Marketing Agency For Your Business
  • Marketing

How to Choose the Best Ecommerce Marketing Agency For Your Business
Ecommerce Content Marketing Explained
  • Content Marketing

Ecommerce Content Marketing Explained
How Much Does An Ecommerce Website Cost?
  • Website

How Much Does An Ecommerce Website Cost?
How To Create A Marketing Plan For An Ecommerce Site
  • Marketing

How to Create a Marketing Plan for an Ecommerce Site
What’s The Difference Between Ecommerce and Ebusiness?
  • Marketing

What’s the Difference Between Ecommerce and Ebusiness?
The Ecommerce Sales Funnel Explained
  • Marketing

The Ecommerce Sales Funnel Explained
How to write buyer personas to maximize your customer journey
  • Brand

How to Write Buyer Personas
What Are the Best Marketing Channels For Ecommerce?
  • Marketing

What Are the Best Marketing Channels for Ecommerce?
7 tips for ecommerce marketing
  • Marketing

7 Tips for Boosting Your Ecommerce Marketing
8 ways to increase ecommerce sales
  • Marketing

How to Increase Ecommerce Sales
Selling a lifestyle: a how-to guide
  • Brand

Selling a Lifestyle: a How-to Guide
How to increase your ecommerce conversion rate - 8 tips
  • Marketing

How Do I Increase My Ecommerce Conversion Rate? (Plus 8 Top Tips)
The 15 best KPIs for ecommerce
  • Marketing

The 15 Best KPIs For Ecommerce
How to Build an Ecommerce Site Around a Lifestyle Brand
  • Brand

How to Build an Ecommerce Site Around a Lifestyle Brand
Why Is User-Generated Content So Important for Ecommerce?
  • Content Marketing

Why Is User-Generated Content so Important for Ecommerce?
Get the most from your video content with video marketing services
  • Content Marketing

How to Maximize the Value of Your Video Content
Best Marketing Videos for Lifestyle Brands
  • Brand

Best Marketing Videos for Lifestyle Brands
Different Types of Content for Middle of Funnel Engagement
  • Content Marketing

Different Types of Content for Middle of Funnel Engagement
The Best Types of Content for Top of Funnel Awareness
  • Content Marketing

The Best Types of Content for Top of Funnel Awareness
How to Distribute Video Content
  • Content Marketing

How to Distribute Video Content
Is the Marketing Funnel Dead?
  • Marketing

Is the Marketing Funnel Dead?
Everything You Need to Know About Custom Logo Design
  • Brand

Everything You Need to Know About Custom Logo Design
The Role of Brand Architecture in Business Identity and Market Success
  • Brand

The Role of Brand Architecture in Business Identity and Market Success
campaigns that honor and empower woman
  • Brand

Brand Campaigns that Honor & Empower Women (& a Couple that Don’t)
Examples of successful brand storytelling
  • Brand

4 Examples of Successful Brand Storytelling
story telling can strengthen brand
  • Brand

8 Ways Storytelling Can Strengthen Your Brand
how to tell a brand story
  • Brand

How to Tell an Irresistible Brand Story
Brand storytelling
  • Brand

What is Brand Storytelling?
types of logos
  • Brand

5 Different Types of Logos and When to Use Them
Executing on brand touchpoints
  • Brand

How to Execute on Your Brand Touchpoints to Enhance the Customer Experience
Brand Voice
  • Brand

What Brand Voice Means and How To Find Yours
Brand Identity: Logo, Color, Typography, Photography
  • Brand

Brand Identity: Logo, Color, Typography, Photography
Brand Strategy: Mission, Vision, Values & Brand Personality
  • Brand

Brand Strategy: Mission, Vision, Values & Brand Personality
The 3 Components of a Brand: Brand, Branding & Brand Identity
  • Brand

The 3 Components of a Brand: Brand, Branding & Brand Identity
Why Buyer Personas Are Important in Website Redesign
  • Website

Why Buyer Personas Are Important in Website Redesign
What is a Lifestyle Brand?
  • Brand

What is a Lifestyle Brand?
How Often Should You Redesign Your Website?
  • Website

How Often Should You Redesign Your Website?
How to Migrate Content in a Website Redesign
  • Website

How to Migrate Content in a Website Redesign
How long does it take to redesign a website
  • Website

How Long Does It Take to Redesign a Website?
4 companies that transformed into lifestyle brands
  • Brand

4 Companies that Transformed into Lifestyle Brands
Benefits of hosting your ecommerce website with LimeLight Marketing
  • Website

Benefits of Hosting Your Ecommerce Website with LimeLight Marketing
What to Look For in an Ecommerce Marketing Agency
  • Marketing

What to Look For in an Ecommerce Marketing Agency
10 Benefits of Hiring an Ecommerce Marketing Agency
  • Marketing

10 Benefits of Hiring an Ecommerce Marketing Agency
How To Build An Ecommerce Site For A Lifestyle Brand
  • Brand

How to Build a Lifestyle Brand Around an Ecommerce Site
LimeLight-rebranding-blog-10-10-1
  • Brand

Why We’re Rebranding LimeLight Marketing & When Businesses Should Consider a Rebrand
How to Create an Ecommerce Buyer’s Journey for a Great User Experience in 4 Steps
  • UX, Website

How to Create an Ecommerce Buyer’s Journey for a Great User Experience in 4 Steps
brandee johnson - women of distinction 2018
  • News

LimeLight Marketing President Awarded 2018 Women of Distinction
limelight-marketing-corporate-america
  • News

Taking the Leap: From Corporate America to Starting a Boutique Marketing Agency
4 Reasons Good Logo Design is Important to Your Business
  • Brand

4 Reasons Good Logo Design is Important to Your Business
limelight-marketing-celebrating-one-year-blog-1
  • News

LimeLight Marketing Celebrates 1 Year in Business

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