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The Future of Organic Search in an AI World: What E-Commerce Brands Need to Know

5 Killer BigCommerce Features for Enterprises

BigCommerce Cost Reduction: Lower Your Total Cost of Ownership with SaaS

Driving Ecommerce Revenue Through Predictive Analytics

How to Justify the Cost of Your Ecommerce Website

Making the Right Ecommerce Platform Choice: Shopify vs BigCommerce

How Long Will It Take to Show ROI on Paid Media Campaigns?

Rebranding for a New Year

Using AI to Optimize Ecommerce Search: Beyond Basic Product Discovery

Beyond A/B Testing: AI-Powered Experience Optimization

Dynamic Content Personalization: Creating Ecommerce Experiences That Convert

The Power of Starting with a Marketing Roadmap: How Strategic Planning Drives Success

Future-Proofing Your Store: How Shopify Empowers Growth in 2025 and Beyond

Migrating Email Marketing to Klaviyo: Why 2025 is the Year to Switch

5 Red Flags It’s Time to Migrate from WooCommerce to Shopify

The Real Impact of Email Marketing on E-commerce Revenue

Scaling Your Ecommerce Business From $20M to $100M

How to Audit Your MarTech Stack: A Strategic Guide for Growth

Creating a Cohesive Commerce Customer Experience: Strategies for Success

A creative illustration of an AI operator

We Tried OpenAI Operator—Here’s What Ecommerce Brands Need to Know to Succeed in the Age of AI Shopping Agents

When to Invest in Animation: A Strategic Guide to Video Content ROI

How to Create a Consistent & Distinctive Brand Voice

10 Signs Your Brand No Longer Reflects Your Business (And How to Fix It)

When to Update Your Brand’s Visual Language

AI in Creative: A Strategic Guide to Blending Artificial and Human Intelligence

How to Build a Purpose Driven Ecommerce Brand

How to Build a Purpose Driven Ecommerce Brand in 2025

Adobe’s 2024 Holiday Shopping Forecast for DTC and B2B Brands

Adobe’s 2024 Holiday Shopping Forecast for DTC and B2B Brands

The Future of Ecommerce: Reflections from Retail Summits

The Future of Ecommerce: Reflections from Retail Summits

Navigating the Impact of the 2024 Presidential Election on Holiday Shopping: Strategies for Ecommerce Success

Navigating the Impact of the 2024 Presidential Election on Holiday Shopping: Strategies for Ecommerce Success

Expectations of 2024 Holiday Shopping

Expectations of 2024 Holiday Shopping

Is Fragmented Data Holding Back Your eCommerce Growth? Here’s How to Unify It for Actionable Insights

Is Fragmented Data Holding Back Your Ecommerce Growth? Here’s How to Unify It for Actionable Insights

Is Your Ecommerce Website Leaving Money on the Table? How to Improve Website Conversion Rates

Is Your Ecommerce Website Leaving Money on the Table? How to Improve Website Conversion Rates

Are You Wasting Your Marketing Budget? How to Gain Clarity on Marketing Attribution and Optimize Your Media Mix

Are You Wasting Your Marketing Budget? How to Gain Clarity on Marketing Attribution and Optimize Your Media Mix

Ensuring New Websites are ADA Compliant

Ensuring New Websites are ADA Compliant

Google Merchant Center Overview: Optimizing Your Free Google Shopping Listings

Google Merchant Center Overview: Optimizing Your Free Google Shopping Listings

Guide to CRO: How Implementing Simple A/B Tests Can Accelerate Your Ecommerce Sales

Guide to CRO: How Implementing Simple A/B Tests Can Accelerate Your Ecommerce Sales

LimeLight Marketing Wins 4 Silver ADDY Awards

LimeLight Marketing Wins 4 Silver ADDY Awards

Types of Paid Advertising to Boost Your Ecommerce Business

Types of Paid Advertising to Boost Your Ecommerce Business

The Art of Customer Nurturing: Building Lifelong Relationships Beyond the Sale

The Art of Customer Nurturing: Building Lifelong Relationships Beyond the Sale

Navigating Recurring Revenue Replenishment Flows vs Subscription Models

Navigating Recurring Revenue Replenishment Flows vs Subscription Models 

A Comprehensive Guide to Email Welcome Flows for Ecommerce

A Comprehensive Guide to Email Welcome Flows for Ecommerce

How Many Marketing Agencies Should an Ecommerce Brand Work With?

How Many Marketing Agencies Should an Ecommerce Brand Work With?

Google & Yahoo Sender Requirements – What You Should Know as an Ecommerce Email Marketer

Google & Yahoo Sender Requirements – What You Should Know as an Ecommerce Email Marketer

What to Do with Your New Customers from Q4

What to Do with Your New Customers from Q4

2024 Ecommerce Trends and Predictions

2024 Ecommerce Trends and Predictions

Benefits of a B2B Ecommerce Marketing Strategy

Benefits of a B2B Ecommerce Marketing Strategy

Midjourney Prompts and You! Learn to Love Your AI Robot Overlords

Midjourney Prompts and You! Learn to Love Your AI Robot Overlords

How to Write Persuasive Product Descriptions that Sell

How to Write Persuasive Product Descriptions that Sell

Pinterest Marketing Tips for Ecommerce Sites

Pinterest Marketing Tips for Ecommerce Sites in 2024

High-converting email templates for small businesses

High-Converting Email Templates for Businesses

It’s Time to Split Your Strategies on Instagram

It’s Time to Split Your Strategies on Instagram

2023 Holiday Season: Setting Your Ecommerce Shop up for Success

2023 Holiday Season: Setting Your Ecommerce Shop up for Success

SEO Tips for Shopify Sites: Guide to Getting Your Shop Found Online

SEO Tips for Shopify Sites: Guide to Getting Your Shop Found Online

LimeLight welcomes two esteemed governors

LimeLight Welcomes Two Esteemed Governors

Navigating Shopify Payments: Challenges, Setup, and Opportunities for Ecommerce Businesses

Navigating Shopify Payments: Challenges, Setup, and Opportunities for Ecommerce Businesses

Is Formality Dead? The Debate on a More Casual Client Engagement

Is Formality Dead? The Debate on a More Casual Client Engagement

how to create a content calendar

How to Create a Content Calendar

Team Retreat 2023: The LimeLight Challenge

Team Retreat 2023: The LimeLight Challenge

Proud to be the 2023 Pittsburg Employer of the Year

Proud to be the 2023 Pittsburg Employer of the Year

LimeLight Marketing is a Kansas Woman-Owned Business of the Year

LimeLight Marketing is a Kansas Woman-Owned Business of the Year

The 7 Essential Email Flows for Ecommerce

The 7 Essential Email Flows for Ecommerce

Why Your Ecommerce Site Needs a Technical SEO Strategy

Why Your Ecommerce Site Needs a Technical SEO Strategy

How AI is Disrupting Ecommerce and What you Should Do About It

How AI is Disrupting Ecommerce and What You Should Do About It

How to Turn Gifting and Discount-Driven Customers into Repeat Customers

How to Turn Gifting and Discount-Driven Customers into Repeat Customers

AI on the Rise: How SEO & Content Will Be Impacted

AI on the Rise: How SEO & Content Will Be Impacted

Finding the Positive in Procrastination

Finding the Positive in Procrastination

Are Brands Afraid to Get Weird Now?

Are Brands Afraid to Get Weird Now?

My Personal Customer Journey with Cuts, the Athleisure Brand for the Sport of Business

My Personal Customer Journey with Cuts, the Athleisure Brand for the Sport of Business

Liquid Death: How Brand Positioning Made Canned Water Worth $700 Million

Liquid Death: How Brand Positioning Made Canned Water Worth $700 Million

How We Would Improve Wrexham AFC’s Ecommerce Site

How We Would Improve Wrexham AFC’s Ecommerce Site

Google Analytics 4: What You Need to Know and How to Prepare

Google Analytics 4: What You Need to Know and How to Prepare

LimeLightMarketing-CustomSolutions

LimeLight Marketing Makes the Inc. 5000 List

Changing Ecommerce Trends: What Can Brands Expect for 2023?

Changing Ecommerce Trends: What Can Brands Expect for 2023?

Signs You Need a Website Redesign

Signs You Need a Website Redesign

How to Repurpose Your Existing Content Using Video

How to Repurpose Your Existing Content Using Video

Developing a Video Content Marketing Strategy

Developing a Video Content Marketing Strategy

How to Develop a Successful Website Redesign Project Plan

How to Develop a Successful Website Redesign Project Plan

Tips for Developing an Effective Social Media Content Strategy

Tips for Developing an Effective Social Media Content Strategy

How Google Ads Can Help Advance Your Business Goals

How Google Ads Can Help Advance Your Business Goals

Sending GTINs from BigCommerce to Google Merchant Center for Product Ratings

Sending GTINs from BigCommerce to Google Merchant Center for Product Ratings

LimeLight Marketing's Perspective on Hiring an Ecommerce Agency

LimeLight Marketing’s Perspective on Hiring an Ecommerce Agency

Is Your Website ADA Compliant?

Is Your Website ADA Compliant?

What is an Ecommerce Agency and Do You Need One?

What is an Ecommerce Agency and Do You Need One?

How Free, Fast, and Sustainable Delivery Can Boost Your Ecommerce Business

How Free, Fast, and Sustainable Delivery Can Boost Your Ecommerce Business

The Benefits of Customer Retention Over Acquisition for Ecommerce Business

The Benefits of Customer Retention Over Acquisition for Ecommerce Business

LimeLight Marketing - How to Exceed New Customer Expectations

How to Exceed New Customer Expectations in Ecommerce

LimeLight Marketing - Using an Omnichannel for Ecommerce

Why You Should Use Omnichannel Strategies in Your Ecommerce Business

LimeLight Marketing - How to Nurture You Loyalty Program

How to Nurture Your Loyalty Program Audience

LimeLight Marketing - How to Optimize Your Ecommerce Customer Journey for Success

How to Optimize Your Ecommerce Customer Journey for Success

LimeLight Marketing - How to Optimize Your Checkout Process

How to Optimize your Checkout Process for Bottom-of-the-Funnel Conversion

Using Brand Advocates to Make Social Media Work for Your Brand

Using Brand Advocates to Make Social Media Work for Your Brand

How to Prepare Your Site for a Flash Sale

How to Prepare Your Site for a Flash Sale

Holiday Newsletter: should your ecommerce site send one?

Holiday Newsletter: Should Your Ecommerce Site Send One?

Helping a B2B Company Generate Leads through their Ecommerce Site

Helping a B2B Company Generate Leads through their Ecommerce Site

LimeLight Marketing - Why It's Good for Your Company to Stand for Something

Why It’s Good for Your Company to Stand for Something

LimeLight Marketing - What to do when you site "breaks" during the busy season

What to Do When Your Ecommerce Site “Breaks” During the Busy Season

How to Prepare A Personal Gift Guide For Your Audience

How to Prepare a Personal Gift Guide for Your Audience

Activating a Consumer Brand in the Digital Space

Activating a Consumer Brand in the Digital Space

LimeLight Marketing - Video Marketing Tips for Ecommerce

Video Marketing Tips to Boost Ecommerce

LimeLight Marketing - Why it’s difficult to find good copywriters

Why It’s Difficult to Find Good Copywriters (and how you can spot one)

LimeLight Marketing - How & Where To Allocate Budget For Ecommerce Marketing

How & Where to Allocate Budget For Ecommerce Marketing

LimeLight Marketing - 3 Tools for Success on Social Media

3 Keys to Standing Out on Social Media

LimeLight Marketing - Ecommerce Customer Journey

The Ecommerce Customer Journey: What it is & How to Map it

LimeLight Marketing - Is your social media strategy working?

Is Your Social Media Strategy Working?

5 Ways to Improve Your Website User Experience (UX) for Niche Brand Positioning

5 Ways to Improve Your Website User Experience (UX) for Niche Brand Positioning

LimeLight Marketing - Website Development & Testing Process

LimeLight’s Website Development & Testing Process

LimeLight Marketing - Website Content & Design Process

LimeLight’s Website Content & Design Process

LimeLight Marketing - Website Strategy & Site Architecture Process

LimeLight’s Website Strategy & Site Architecture Process

What to expect in the website discovery process

What to Expect in the Website Discovery Process

5 Questions To Ask When Hiring an Ecommerce Marketing Agency

5 Questions to Ask When Hiring an Ecommerce Marketing Agency

5 Reasons To Consider Hiring An Ecommerce Marketing Agency

5 Reasons to Hire An Ecommerce Marketing Agency

Logo design trends and logo evolution

The Evolution of Logo Design

Why Having a Word of Mouth Marketing Strategy is Important

Why Having a Word Of Mouth Marketing Strategy is So Important

Lifestyle Brands: A Guide to Social Media Marketing

Lifestyle Brands: A Guide to Social Media Marketing

The Customer Journey: What It Is & How To Map It

The Customer Journey: What It Is & How To Map It

How to Use HubSpot CRM

How to Use HubSpot CRM

Brand framework 101: What should be in your brand guide?

Brand Framework 101: What Should Be In Your Brand Guide?

Do I Need a CRM System?

Do I Need a CRM System?

Influencer Marketing for Lifestyle Brands

Influencer Marketing for Lifestyle Brands: A Helpful Guide

How to Maximize the Value of Trade Show Leads

Got Trade Show Leads? Here’s How To Maximize Their Value

limelight marketing

LimeLight Marketing Acquires Web and Mobile App Development Firm DevSquared

How To Choose The Best Ecommerce Marketing Agency For Your Business

How to Choose the Best Ecommerce Marketing Agency For Your Business

Ecommerce Content Marketing Explained

Ecommerce Content Marketing Explained

How Much Does An Ecommerce Website Cost?

How Much Does An Ecommerce Website Cost?

How To Create A Marketing Plan For An Ecommerce Site

How to Create a Marketing Plan for an Ecommerce Site

What’s The Difference Between Ecommerce and Ebusiness?

What’s the Difference Between Ecommerce and Ebusiness?

The Ecommerce Sales Funnel Explained

The Ecommerce Sales Funnel Explained

How to write buyer personas to maximize your customer journey

How to Write Buyer Personas

What Are the Best Marketing Channels For Ecommerce?

What Are the Best Marketing Channels for Ecommerce?

7 tips for ecommerce marketing

7 Tips for Boosting Your Ecommerce Marketing

8 ways to increase ecommerce sales

How to Increase Ecommerce Sales

Selling a lifestyle: a how-to guide

Selling a Lifestyle: a How-to Guide

How to increase your ecommerce conversion rate - 8 tips

How Do I Increase My Ecommerce Conversion Rate? (Plus 8 Top Tips)

The 15 best KPIs for ecommerce

The 15 Best KPIs For Ecommerce

How to Build an Ecommerce Site Around a Lifestyle Brand

How to Build an Ecommerce Site Around a Lifestyle Brand

Why Is User-Generated Content So Important for Ecommerce?

Why Is User-Generated Content so Important for Ecommerce?

Get the most from your video content with video marketing services

How to Maximize the Value of Your Video Content

Best Marketing Videos for Lifestyle Brands

Best Marketing Videos for Lifestyle Brands

Different Types of Content for Middle of Funnel Engagement

Different Types of Content for Middle of Funnel Engagement

The Best Types of Content for Top of Funnel Awareness

The Best Types of Content for Top of Funnel Awareness

How to Distribute Video Content

How to Distribute Video Content

Is the Marketing Funnel Dead?

Is the Marketing Funnel Dead?

Everything You Need to Know About Custom Logo Design

Everything You Need to Know About Custom Logo Design

The Role of Brand Architecture in Business Identity and Market Success

The Role of Brand Architecture in Business Identity and Market Success

campaigns that honor and empower woman

Brand Campaigns that Honor & Empower Women (& a Couple that Don’t)

Examples of successful brand storytelling

4 Examples of Successful Brand Storytelling

story telling can strengthen brand

8 Ways Storytelling Can Strengthen Your Brand

how to tell a brand story

How to Tell an Irresistible Brand Story

Brand storytelling

What is Brand Storytelling?

types of logos

5 Different Types of Logos and When to Use Them

Executing on brand touchpoints

How to Execute on Your Brand Touchpoints to Enhance the Customer Experience

Brand Voice

What Brand Voice Means and How To Find Yours

Brand Identity: Logo, Color, Typography, Photography

Brand Identity: Logo, Color, Typography, Photography

Brand Strategy: Mission, Vision, Values & Brand Personality

Brand Strategy: Mission, Vision, Values & Brand Personality

The 3 Components of a Brand: Brand, Branding & Brand Identity

The 3 Components of a Brand: Brand, Branding & Brand Identity

Why Buyer Personas Are Important in Website Redesign

Why Buyer Personas Are Important in Website Redesign

What is a Lifestyle Brand?

How Often Should You Redesign Your Website?

How Often Should You Redesign Your Website?

How to Migrate Content in a Website Redesign

How to Migrate Content in a Website Redesign

How long does it take to redesign a website

How Long Does It Take to Redesign a Website?

4 companies that transformed into lifestyle brands

4 Companies that Transformed into Lifestyle Brands

Benefits of hosting your ecommerce website with LimeLight Marketing

Benefits of Hosting Your Ecommerce Website with LimeLight Marketing

What to Look For in an Ecommerce Marketing Agency

What to Look For in an Ecommerce Marketing Agency

10 Benefits of Hiring an Ecommerce Marketing Agency

10 Benefits of Hiring an Ecommerce Marketing Agency

How To Build An Ecommerce Site For A Lifestyle Brand

How to Build a Lifestyle Brand Around an Ecommerce Site

LimeLight-rebranding-blog-10-10-1

Why We’re Rebranding LimeLight Marketing & When Businesses Should Consider a Rebrand

How to Create an Ecommerce Buyer’s Journey for a Great User Experience in 4 Steps

How to Create an Ecommerce Buyer’s Journey for a Great User Experience in 4 Steps

brandee johnson - women of distinction 2018

LimeLight Marketing President Awarded 2018 Women of Distinction

limelight-marketing-corporate-america

Taking the Leap: From Corporate America to Starting a Boutique Marketing Agency

4 Reasons Good Logo Design is Important to Your Business

4 Reasons Good Logo Design is Important to Your Business

limelight-marketing-celebrating-one-year-blog-1

LimeLight Marketing Celebrates 1 Year in Business

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