The challenge of turning a brand into a household name can feel insurmountable. But every day, the brilliant designers, developers, specialists and managers at LimeLight Marketing share their creative passions and unending support to make those ambitions come true. That’s why we’re so unbelievably honored to have been recognized as an outstanding force in the advertising industry with not one, not two, but 4 Silver ADDY awards!
“I’m both proud of and thankful for every one of our marketing experts for making it possible to win these awards. Their creative drive, out-of-the-box thinking, and amazing team spirit make us not only one of the best marketing agencies out there, but the absolute best to work with.” – Brandee Johnson, founder and president of LimeLight Marketing
What are the ADDY Awards?
The American Advertising Federation (AAF) American Advertising Awards – known as the ADDYs for short – is the largest and most prestigious competition in the advertising industry. Each year, more than 40,000 individuals and agencies compete for recognition of creative excellence in advertising, marketing, design, and innovation.
But winning an ADDY isn’t as simple as signing up and hoping to be chosen. Applicants need to emerge victorious across 3 grueling levels of scrutiny and judgment.
First, advertisers contend with their immediate peers at the local level. Those with the talent and skill to stand out then advance to a second level of judging in one of 15 district competitions. Finally, the most inventive and groundbreaking participants enter the national finals to be acknowledged as the absolute best in their markets.
LimeLight’s award-winning work with Backyard Discovery
Of the 4 Silver ADDYs we received, 3 were for marketing campaigns promoting the outdoor home décor and furniture brand Backyard Discovery (BYD). Here’s a quick rundown of what we did to help cement BYD as a peerless leader in their niche.
Backyard Discovery website
Although Backyard Discovery was ranking on page 1 for branded and general product terms, they weren’t ranking for non-branded searches. So we created a keyword-rich content hub of information pages, videos, user-generated content, and more to convey the Backyard Discovery Difference. As a result, the brand achieved a 3.1k increase in organic keywords in just 3 months, and hit positions 1-3 for an additional 313 keywords!
Outdoor kitchen campaign
Backyard Discovery is in the business of making customers’ backyard dreams come true. And one of their most magnificent products is a turnkey gourmet outdoor kitchen setup that transforms a patio into a poolside gastropub – no contractor required! With a campaign of paid media, enhanced content, social videos, and emails, our marketing team brought the unbeatable benefits of their product to life.
Greenhouse campaign
Following the theme of aspirations-made-easy, Backyard Discovery also offers all-in-one greenhouses designed to satisfy the passions of a dedicated gardener. Our push to increase greenhouse sales was extensive, covering Backyard Disovery’s website, enhanced content, social, emails, paid media, and even influencer partnerships. But the core concept driving the campaign was much, much simpler: Just Add Gardener.
What about the fourth award?
Our fourth Silver ADDY actually wasn’t for our work with one of our many amazing clients. It was for our very own LimeLight emergency chocolate bar!
Also submitted and displayed were our marketing campaigns for the shoe-protecting Sole Guard, autonomous transport provider May Mobility, and open-source tech company Arduino.
A solid-gold thank you to all our supporters!
Innovative, inspiring, and highly successful marketing campaigns don’t come from nowhere. They’re born from the creative visions of our hardworking LimeLighters, the trust and teamwork of our brand partners, and the boundless support of the Pittsburg community.
We’re proud beyond words of our 4 Silver ADDY awards. But for those who have helped us to grow and thrive year after year after year, our heartfelt thanks are solid gold.
