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Recent insights

Claude MCP for Marketers: What It Is, What It Unlocks

MCP is a Linux Foundation standard now, with more than 10,000 public servers. What it actually does, what it unlocks for a marketing team, and what breaks.

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AI Agents for Marketing: The Use Cases That Actually Pay

Three quarters of marketing teams use AI. Only 13% run agents. From a year of building them for client work: the three questions that decide whether a use case is worth an agent at all.

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AI Agent Orchestration: When an Agent Manages the Fleet

An orchestrator is the agent that reads your other agents' work so you don't have to. What it does, what it costs in tokens, and the point at which a marketing team actually needs one.

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