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The easy guide to building
buyer personas


Everything you need to create fictional characters

This easy guide to building buyer personas gives you everything you need to create fictional customers that can help finetune your marketing strategy.

Understanding your audience is one of the most important things you can do to improve your success as a business. By creating a “character” that represents your key demographic(s), you can segment your audience into different groups and find intuitive and relevant ways to engage with them. 
The benefits of building buyer personas include:

  • Get to understand your customers better
  • Segment your audience for targeted marketing
  • Identity and solve pain points for your customers
  • Create clarity for your marketing and sales team
  • Focus on campaigns and content that can hit their target 

This buyer persona ebook will show you how to create a range of well-thought out buyer personas using key exercises and templates.

Not only will it help you to understand the importance of the buyer persona and how they can elevate your business, but the team tasks can help to pool already existing knowledge in a new, clear-cut format. This will help you to double down on your campaigns and content creation, and improve engagement levels and ROI. 

You will learn:

  • What buyer personas are
  • How to use buyer personas to help your brand
  • How many buyer persona you need 
  • How to effectively create buyer personas
  • How to flesh out their demographics, story, needs, and goals

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