Performance Max creative A/B testing: what to test and when to trust the result
Plan a PMax creative A/B test with a clear hypothesis, sensible timing and a decision rule. Learn how to judge results and handle holiday promotions.
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LimeLight + Klaviyo
Email and SMS should be one of your best e-commerce retention strategies, while assisting in securing abandon shoppers. As a certified Klaviyo Partner, LimeLight helps brands unlock the full potential of lifecycle marketing. We design and execute high-performance strategies that turn data into revenue, nurturing relationships from first click to repeat purchase.
What Sets Us Apart as a Klaviyo Expert
Behavioral Strategy
Strategy that Scales
We build campaigns that connect. From welcome flows to win-backs, our strategies are rooted in real customer behavior so your brand shows up at the right moment, with the right message.
Targeted Audiences
Smarter Segmentation
Mass sends are out. We create highly targeted segments that boost open rates, conversions, and long-term loyalty, because relevance drives results.
High-Impact Design
Design that Performs
From modular email templates to fully custom campaigns, we design for clarity, brand consistency, and conversion, making every send count.
Purposeful Automation
Automation with Intent
We map and build automated flows that work behind the scenes to convert new customers and re-engage lapsed ones, all while increasing lifetime value and reducing manual effort.
Ongoing Optimization
Data-Driven Optimization
Klaviyo is only as powerful as how you use it. We continually refine subject lines, CTAs, content, and timing based on performance metrics to drive compounding results.
People + Fleet
More capacity. Compounding results.
Our marketers, engineers, and AI agents work together around your priorities. Fleet brings specialist agents into the research and execution, grounded in your brand context and connected data.
People set direction, review the work and remain accountable for decisions.
Let’s talk
Let’s find your next priority.
Tell us what you want to change. We’ll help you find the right place to start.
From our team
Recent insights
Google Ads channel prioritization: what it changes before BFCM 2026
Google's new channel prioritization and budget allocation controls let you rank the channels inside a campaign and cap spend on the Low priority ones. What Google has documented, what it hasn't, and how we'd handle it before Black Friday and Cyber Monday.
Read articleGoogle Brand Profiles: What Merchant Center Sellers Can Claim and Control
Google brand profiles show a brand's images, description, shipping, returns and promotions when shoppers search its name. Where the information comes from, who can claim one today, and what to fix in Merchant Center first.
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