Pitsco Education

pitsco shopify website

Pitsco Education prepares students for a world that no one can describe by bringing STEM to life

The ask

Pitsco Education’s home-grown ecommerce website, built on ASP.Net, was challenging to update and offered limited content control for their team. They enlisted LimeLight to assess the best migration platform, ultimately choosing Shopify, and to manage the entire implementation process.

Technical specs
Information architecture 
Wireframing
Product migration
Shopify development

A robust brand

During the website implementation, Pitsco had recently refreshed their core brand elements, adding distinctive visual features such as a graph paper background, torn paper effects, rounded edges, and doodles. LimeLight ensured that all 100+ brand visuals were seamlessly integrated and fully editable within the Shopify platform.

new shopify website redesign for ecomm education client

Tailored experiences

Pitsco’s primary audience consists of school districts, which necessitate tax-exempt purchasing, complete profiles, quote requests, and other functionalities not commonly required by DTC ecommerce customers. LimeLight integrated the Shopify platform with Pitsco’s ERP system to deliver a tailored experience for school district administrators.

new pitsco shopify redesign

Rich, flexible PDPs

Pitsco offers a diverse range of products, from STEM and robotics kits to replacement parts. They required a flexible product detail page capable of accommodating these various scenarios while also providing comprehensive information about curriculum and resources.

pdp redesign and ux

From last to first

It didn’t take long for the new ecommerce website to win big with consumers. With the new website optimized for conversion and campaigns driving quality traffic, Backyard Discovery’s direct-to-consumer sales jumped from their smallest to their largest single sales channel. ​

126%

Increase in revenue

47%

increase in on-site conversion rate

53%

Increase in transaction vlume

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