Case Study

Creative Candles

E-commerce Optimization & Revenue Growth

Services

Web Design
Creative

Technologies

Klaviyo
Shopify Plus

Creative Candles, known for their artisanal, hand-dipped candles, needed a digital presence that matched their premium product quality. While their exceptional craftsmanship spoke for itself, their e-commerce experience wasn’t showcasing the brand’s full potential. They sought a partner to enhance their digital storefront, improve product discovery, and create a more engaging shopping experience that would resonate with their discerning clientele.

11.5%

increase in year-over-year revenue

17.2%

boost in site engagement rate

66.5%

improvement in product discovery

Project Highlights

Shopify customizationWebsite creative refresh

Product taxonomy restructuring

AI-powered search implementation

Interactive shopping features

UX/UI optimization

Illuminating a Legacy Brand

For decades, Creative Candles has set the standard for premium, hand-crafted candles that transform everyday moments into special occasions. Their dedication to quality materials and artisanal processes has earned them a loyal following among design professionals and discerning consumers alike. Our challenge was to bring this same level of craftsmanship to their digital experience.

The Solution

We approached this project with a focus on both aesthetics and functionality, ensuring that the digital experience would mirror the premium quality of their products.

Bringing Premium Quality to Life

Our creative refresh centered on elevating visual elements throughout the site to better communicate the brand’s premium positioning. We incorporated rich product photography, elegant typography, and a refined color palette that showcased the craftsmanship behind each candle. The refreshed design creates an immersive experience that helps customers appreciate the quality and attention to detail that makes Creative Candles special.

Simplifying Complex Product Selection

Creative Candles offers an extensive array of options – from tapers to pillars in countless sizes, widths, and colors. We restructured their product taxonomy to create intuitive pathways for customers to navigate this complexity. The updated organization system allows shoppers to quickly narrow their selection based on specific needs, whether shopping by occasion, color, size, or candle type.

Enhancing Discovery with AI

We implemented an AI-driven search function that understands what customers are actually looking for. The system delivers both relevant product results and helpful content pages in one seamless experience. Customers can easily search for specific colors across Creative Candles’ extensive palette, making it simple to find exactly what they need for their special occasion. Whether looking for products or information, the search tool connects shoppers with the right resources quickly.

Interactive Inspiration

We developed a “Shop The Look” feature that transforms inspirational imagery into shoppable moments. Customers can now click directly on candles within styled photography to access product information and add items to their cart. This interactive element bridges the gap between inspiration and purchase, making it easier for customers to recreate designer-worthy displays in their own homes.