Case Study
LED Esthetics
Email marketing lights up skin care brand
LED Esthetics is a skincare and beauty company specializing in LED light therapy devices. They wanted to enhance their customer engagement and boost sales through personalized email and SMS marketing campaigns. To achieve this, they turned to LimeLight for a comprehensive email marketing strategy and implementation.
Lighting up experiences with customer-first data
The best way for brands to earn, and maintain, attention is to build personalized experiences on owned channels using customer-first data. For co-founder Kyle Darcy, that’s been a focus since she founded LED Esthetics in 2020. LimeLight helped LED Esthetics leverage Klaviyo to build relationships at scale.
Improved email & SMS results
LED Esthetics had self-implemented Klaviyo email and SMS flows but weren’t achieving the desired results. They also realized they weren’t fully leveraging the platform’s capabilities. LimeLight took the lead in this partnership, developing a strategic engagement aligned with consumer insights to provide clear direction.
Segmentation strategy
LED Esthetics’ flagship product is their Glotech mask, priced around $400. In addition, they offer a range of high-quality consumable skincare products. The ideal customer journey involves an initial mask purchase followed by repeat purchases of their consumable items. To support this goal, we developed a segmented email strategy.
Product education
While LED masks are popular and well-known among our target audience thanks to social media, there’s still uncertainty about their effectiveness and how they work. To convince potential buyers of the products’ value and benefits, our emails aim to educate them on the advantages and features of LED masks.
Glowing results
LED Esthetics saw immediate improvements in their email marketing results. Within five months, they experienced a 65% increase in revenue from the seven flows optimized by LimeLight, along with a 60% improvement in Klaviyo deliverability scores, rising from 50 to 80.