Featured work

LED Esthetics

Email marketing lights up skin care brand

A woman holding a lit Glotech LED mask beside her face, her skin washed in its violet light

65% increase in email revenue within 5 months

60% increase in email deliverability score

7 new email flows

LED Esthetics is a skincare and beauty company specializing in LED light therapy devices. They wanted to enhance their customer engagement and boost sales through personalized email and SMS marketing campaigns. To achieve this, they turned to LimeLight for a comprehensive email marketing strategy and implementation.

Services

Email Strategy
Email Design
Flow Segmentation

Technologies

Klaviyo
Shopify

Lighting up experiences with customer-first data

The best way for brands to earn, and maintain, attention is to build personalized experiences on owned channels using customer-first data. For co-founder Kyle Darcy, that’s been a focus since she founded LED Esthetics in 2020. LimeLight helped LED Esthetics leverage Klaviyo to build relationships at scale.

Email headed The full spectrum of Glotech benefits, explaining red light for anti-aging, blue light for acne and near infrared light for deeper healing

Memorial Day sale email headed Last Chance, offering 20% off bundles and 10% off sitewide with the code MAY10

Email headed Glow all-in with your Glotech treatments, pairing serums with LED therapy above a before and after and the FDA-cleared and 30-day trial badges

Improved email & SMS results

LED Esthetics had self-implemented Klaviyo email and SMS flows but weren’t achieving the desired results. They also realized they weren’t fully leveraging the platform’s capabilities. LimeLight took the lead in this partnership, developing a strategic engagement aligned with consumer insights to provide clear direction.

An abandoned cart email beside a thank-you email, and the list of seven live Klaviyo flows behind them, from abandoned cart to customer winback

Segmentation strategy

LED Esthetics’ flagship product is their Glotech mask, priced around $400. In addition, they offer a range of high-quality consumable skincare products. The ideal customer journey involves an initial mask purchase followed by repeat purchases of their consumable items. To support this goal, we developed a segmented email strategy.

Product education

While LED masks are popular and well-known among our target audience thanks to social media, there’s still uncertainty about their effectiveness and how they work. To convince potential buyers of the products’ value and benefits, our emails aim to educate them on the advantages and features of LED masks.

Email headed New on the blog, Zap your zits with science, introducing the Glotech LED acne treatment above a Read the blog button

Email headed Hi hyperpigmentation, explaining how red and near-infrared light work from the inside out on the dark patches caused by excess melanin

Email headed Let's illuminate your questions with answers, setting out how often to use red light and blue light each week

Glowing results

LED Esthetics saw immediate improvements in their email marketing results. Within five months, they experienced a 65% increase in revenue from the seven flows optimized by LimeLight, along with a 60% improvement in Klaviyo deliverability scores, rising from 50 to 80.