Claude MCP for Marketers: What It Is, What It Unlocks
MCP is a Linux Foundation standard now, with more than 10,000 public servers. What it actually does, what it unlocks for a marketing team, and what breaks.
Read articleHow we work
Pursue ecommerce results you didn’t think were possible. Fleet is the agentic system we built to expand what our people can do for your business. It connects specialist agents to your brand context and data, with our team directing the work.
Built around your business
Our marketers, engineers, and AI agents work together. People choose priorities and define the limits of what the system can do. Agents bring more capacity to investigate, implement and follow through.
We agree on the scope, access and review process around your needs. The work stays connected through the LimeLight Loop.
The LimeLight Loop

Connected work / Martin Dingman
Martin Dingman had a premium product and ambitious growth goals. We connected the website, search, paid media, email and conversion work around a shared priority: turning more of the right visitors into customers.
Better collection pages supported discovery. Product and cart improvements made buying easier. Rebuilt email flows and a campaign calendar tied to product releases gave customers reasons to return. Agents joined the team’s execution as the partnership evolved.
Results reflect the full three-year partnership. Agents joined the account in 2025; these are not results attributed solely to Fleet.
Let’s talk
Tell us what you want to change. We’ll help you find the right place to start.
From our team
MCP is a Linux Foundation standard now, with more than 10,000 public servers. What it actually does, what it unlocks for a marketing team, and what breaks.
Read articleThree quarters of marketing teams use AI. Only 13% run agents. From a year of building them for client work: the three questions that decide whether a use case is worth an agent at all.
Read articleAn orchestrator is the agent that reads your other agents' work so you don't have to. What it does, what it costs in tokens, and the point at which a marketing team actually needs one.
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