Fleet

More capacity.
Compounding results.

Fleet is the agentic system we built to expand what our people can do for your business. Specialist agents work your account from your brand context and your connected data, and our team directs and verifies the work.

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How Fleet turns your customer data into campaigns. 1:49

What Fleet is

Specialized agents, connected data, compounding results.

Data warehouse

Store orders, email engagement and ad results flow into one data warehouse. Agents start every brief from that shared record, so each recommendation draws on what customers bought and responded to across every channel.

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Customer data platform

Consented website activity and confirmed purchases build connected customer profiles. Audiences built from them can choose an approved message for a returning visitor or inform who sees your next ad, so the experience follows what each shopper has already done.

Learn what a CDP does

Creative at scale

LimeLight Studio builds campaign creative in your brand’s own design system. Each audience can get its own product, message and image, every email and ad still reads as one campaign, and your team reviews the whole set on one board.

Agentic SEO and AEO

Agents find the pages closest to winning, resolve the technical issues holding them back, and make clear what you offer and who it is for. Search engines and AI answers get an accurate picture of your brand, and strategists decide what ships.

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Agentic paid media

Your media team sets the strategy, budgets and limits. Agents stay on watch over pacing, search terms and spend, so waste surfaces while it is still small, and every proposed change goes to a person who approves it before it runs.

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Conversion rate optimization

Agents read real behavior and conversion data to find where shoppers stall, then prepare the next test or page change. Your optimization program gains capacity, and more improvements reach the site sooner.

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Built around your business

The context to act. The people to guide it.

Our marketers, engineers, and AI agents work together. People choose priorities and define the limits of what the system can do. Agents bring more capacity to investigate, implement and follow through.

We agree on the scope, access and review process around your needs. The Loop is how the work is run. Fleet is what does the work inside it.

The LimeLight Loop

Agile marketing, run in small loops.

KNOWLEDGE EXPANDS one more pass, one more thing proven Listen Read the evidence. Find the question worth asking. LL Operate Choose a priority. Put the right people and agents to work. OO Observe Watch what changes after the work ships. OO Prove Separate what the evidence supports from what it doesn't. PP
KNOWLEDGE EXPANDS one more pass, one more thing proven Listen Read the evidence. Find the question worth asking. LL Operate Choose a priority. Put the right people and agents to work. OO Observe Watch what changes after the work ships. OO Prove Separate what the evidence supports from what it doesn't. PP
  1. ListenRead the evidence. Find the question worth asking.
  2. OperateChoose a priority. Put the right people and agents to work.
  3. ObserveWatch what changes after the work ships.
  4. ProveSeparate what the evidence supports from what it doesn’t. Carry that learning into the next priority.
Man wearing Martin Dingman menswear and brown leather dress shoes on a stone path in a villa garden.

Connected work / Martin Dingman

Three years. Growth that compounds.

Martin Dingman had a premium product and ambitious growth goals. We connected the website, search, paid media, email and conversion work around a shared priority: turning more of the right visitors into customers.

Better collection pages supported discovery. Product and cart improvements made buying easier. Rebuilt email flows and a campaign calendar tied to product releases gave customers reasons to return. Agents joined the team’s execution as the partnership evolved.

+93%
Revenue growth
+66%
Growth in annual orders
+76%
Organic revenue growth

Results reflect the full three-year partnership. Agents joined the account in 2025; these are not results attributed solely to Fleet.

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Hunter in Code of Silence camo and a pack in an autumn forest.

Connected work / Code of Silence

Quiet gear. Loud growth.

Code of Silence set an aggressive goal: grow its premium whitetail hunting apparel business 77% year over year. We redesigned the store, emails and flows to match the quality of the gear, and coordinated search, paid media and email to reach more hunters.

Fleet helped keep the work moving, with people directing strategy and approving changes. New customers more than doubled heading into peak season.

+70%
Total sales
+101%
New customers
+90%
Google search clicks

July to September 2026 compared with the same period in 2025.

View case study

Let’s talk

Let’s find your next priority.

Tell us what you want to change. We’ll help you find the right place to start.

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From our team

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