How we work

Good people. More capacity.

Pursue ecommerce results you didn’t think were possible. Fleet is the agentic system we built to expand what our people can do for your business. It connects specialist agents to your brand context and data, with our team directing the work.

Talk with us about Fleet

Built around your business

The context to act. The people to guide it.

Our marketers, engineers, and AI agents work together. People choose priorities and define the limits of what the system can do. Agents bring more capacity to investigate, implement and follow through.

We agree on the scope, access and review process around your needs. The work stays connected through the LimeLight Loop.

The LimeLight Loop

Every change should teach us something.

KNOWLEDGE EXPANDS one more pass, one more thing proven Listen Read the evidence. Find the question worth asking. LL Operate Choose a priority. Put the right people and agents to work. OO Observe Watch what changes after the work ships. OO Prove Separate what the evidence supports from what it doesn't. PP
KNOWLEDGE EXPANDS one more pass, one more thing proven Listen Read the evidence. Find the question worth asking. LL Operate Choose a priority. Put the right people and agents to work. OO Observe Watch what changes after the work ships. OO Prove Separate what the evidence supports from what it doesn't. PP
  1. ListenRead the evidence. Find the question worth asking.
  2. OperateChoose a priority. Put the right people and agents to work.
  3. ObserveWatch what changes after the work ships.
  4. ProveSeparate what the evidence supports from what it doesn’t. Carry that learning into the next priority.
Man wearing Martin Dingman menswear and brown leather dress shoes on a stone path in a villa garden.

Connected work / Martin Dingman

Three years. Growth that compounds.

Martin Dingman had a premium product and ambitious growth goals. We connected the website, search, paid media, email and conversion work around a shared priority: turning more of the right visitors into customers.

Better collection pages supported discovery. Product and cart improvements made buying easier. Rebuilt email flows and a campaign calendar tied to product releases gave customers reasons to return. Agents joined the team’s execution as the partnership evolved.

+93%
Revenue growth
+66%
Growth in annual orders
+76%
Organic revenue growth

Results reflect the full three-year partnership. Agents joined the account in 2025; these are not results attributed solely to Fleet.

View case study

Let’s talk

Let’s find your next priority.

Tell us what you want to change. We’ll help you find the right place to start.

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