Data warehouse
Store orders, email engagement and ad results flow into one data warehouse. Agents start every brief from that shared record, so each recommendation draws on what customers bought and responded to across every channel.
Fleet
Fleet is the agentic system we built to expand what our people can do for your business. Specialist agents work your account from your brand context and your connected data, and our team directs and verifies the work.
What Fleet is
Store orders, email engagement and ad results flow into one data warehouse. Agents start every brief from that shared record, so each recommendation draws on what customers bought and responded to across every channel.
Consented website activity and confirmed purchases build connected customer profiles. Audiences built from them can choose an approved message for a returning visitor or inform who sees your next ad, so the experience follows what each shopper has already done.
LimeLight Studio builds campaign creative in your brand’s own design system. Each audience can get its own product, message and image, every email and ad still reads as one campaign, and your team reviews the whole set on one board.
Agents find the pages closest to winning, resolve the technical issues holding them back, and make clear what you offer and who it is for. Search engines and AI answers get an accurate picture of your brand, and strategists decide what ships.
Your media team sets the strategy, budgets and limits. Agents stay on watch over pacing, search terms and spend, so waste surfaces while it is still small, and every proposed change goes to a person who approves it before it runs.
Agents read real behavior and conversion data to find where shoppers stall, then prepare the next test or page change. Your optimization program gains capacity, and more improvements reach the site sooner.
Built around your business
This is co-intelligence. People bring the judgment, priorities, and accountability. Agents bring the capacity to investigate, implement, and follow through.
We agree on the scope, access and review process around your needs. The Loop is how the work is run. Fleet is what does the work inside it.
The LimeLight Loop

Connected work / Martin Dingman
Martin Dingman had a premium product and ambitious growth goals. We connected the website, search, paid media, email and conversion work around a shared priority: turning more of the right visitors into customers.
Better collection pages supported discovery. Product and cart improvements made buying easier. Rebuilt email flows and a campaign calendar tied to product releases gave customers reasons to return. Agents joined the team’s execution as the partnership evolved.
Results reflect the full three-year partnership. Agents joined the account in 2025; these are not results attributed solely to Fleet.

Connected work / Code of Silence
Code of Silence set an aggressive goal: grow its premium whitetail hunting apparel business 77% year over year. We redesigned the store, emails and flows to match the quality of the gear, and coordinated search, paid media and email to reach more hunters.
Fleet helped keep the work moving, with people directing strategy and approving changes. New customers more than doubled heading into peak season.
July to September 2026 compared with the same period in 2025.
Let’s talk
Tell us what you want to change. We’ll help you find the right place to start.
From our team
Segmentation decides who gets an email and personalization decides what each group sees. Here’s how we use both, with Martin Dingman’s six-audience holiday launch as the worked example.
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