Grow your visibility across search engines and AI answers. Our marketers, engineers, and AI agents turn search priorities into practical improvements for your website.
Search at work / Martin Dingman
We focused search work on the pages where customers make buying decisions. Organic search became Martin Dingman’s largest revenue channel.
Revenue growth: year one to year three of the partnership. See the case study for measurement context.
What we work on
Visibility depends on the quality of your website, the usefulness of your content and the confidence people can have in your business. We bring those pieces into one program.
Find and resolve crawl, indexation, internal-linking and structured-data issues that can keep useful pages out of view, so the right pages can be discovered.
What you get Technical fixes, clear priorities and checks on the affected pages.
Improve service, product and collection pages around customer intent. Refresh weak content and connect related information into a more useful internal-link structure.
What you get Page updates, content briefs and a more useful internal-link structure.
Clarify what you offer, who it is for and the evidence behind it. Organize answers so people and search systems can interpret them accurately.
What you get Clearer answers, accurate brand information and structured content.
Track search performance alongside the actions that matter to your business, keep a record of completed work, and use findings to choose the next improvement.
What you get A record of completed work, performance context and the next priorities.
Selling products online? Product-feed and Merchant Center work can be coordinated with your search program. Discuss the right scope for your business.
From finding to finished work
A page might attract impressions while leaving a customer’s most important question unanswered. We look at the search intent, the content and the next action together.
Then we improve the page, check the change and follow what happens. Your search program includes implementation and learning.
01 / Find
Review relevant search queries and the information a customer needs to decide.
02 / Improve
Update the content, connect supporting pages and check technical access.
03 / Learn
Watch visibility and customer actions. Use the evidence to guide the next change.
People + Fleet
Fleet brings specialist AI agents into the research and implementation work. Your brand context, priorities and connected data guide the system.
Our people set direction, review the work and remain accountable for decisions. We agree on the scope and approval rules with you, so our team and the agents know where they can act.
That gives us more capacity to investigate, improve and follow through as your website and search behavior change.
The LimeLight Loop
I’m grateful to the LimeLight team for their insight. As a new leader at Step2, it was great to get an informed, objective perspective on the different areas of our eCom business and the insights that were shared were incredibly helpful.
Jim Banks · Step2
A few practical questions
SEO helps people find your business through search. Answer engine optimization (AEO) focuses on how your information can support AI-generated answers. Agentic describes how we deliver the work: specialist agents support research and execution within a process directed by people. The disciplines share foundations in useful content, technical access and clear information.
We agree on the permitted work and approval requirements with you during setup. People direct priorities and review work; the level of automation depends on the change and the agreed controls. We establish how changes are checked, recorded and corrected.
Yes. We define responsibilities and access together. LimeLight can implement work within the agreed scope or coordinate with your team where they own the platform, content or release process.
We establish a starting point and measure the outcomes relevant to your business, including qualified organic visits, leads or revenue. Ranking and visibility changes provide context. Reporting connects completed work to observed performance without treating every change as proof of causation.
No. Search engines and AI platforms determine what they show, and results vary by query and context. We focus on improvements we can make, check their effects and report what the evidence supports.
Your business priorities, an understanding of your audience, and appropriate access to the site and measurement tools. We agree on scope, responsibilities and approval rules before implementation. An initial conversation does not require you to share private analytics in advance.
Your next move
Tell us about your site, your priorities and where search could do more for your business.
Tech partnerships
Technical foundations and useful content work together on the platforms your team manages.
