Case Study

Step2

Centralize and steamline product data with Salsify

Services

marketing

Technologies

Salsify

Step2, a leading manufacturer of children’s toys and play equipment, faced challenges with managing and syndicating product content across multiple online retailers. The lack of a centralized system for product data led to inconsistencies, delays, and missed opportunities in online sales channels. Step2 needed a robust solution to streamline their product data management, enhance product listings, and improve their digital shelf presence.

Project Highlights

Salsify implementation

Solution: Implementing Salsify

Step2’s customers, predominantly parents and caregivers, rely heavily on online reviews and detailed product information when making purchase decisions for children’s toys. This insight underscored the importance of accurate and engaging product listings to drive conversions and customer satisfaction.

LimeLight Marketing partnered with Step2 to implement Salsify. Our approach included data integration and centralization, enhanced product listings, streamlined workflows.

Data integration and centralization

LimeLight migrated Step2’s product data to Salsify, creating a centralized hub for all product information. This integration streamlined the process, ensuring consistency and accuracy across all online channels.

Enhanced product listings

Using Salsify’s powerful tools, we enriched product listings with high-quality content, including detailed descriptions, rich media, and SEO-optimized keywords. This optimization significantly improved visibility and engagement on major retail platforms.

Steamlined workflows

We customized Salsify’s workflows to automate product updates and syndication processes, reducing manual effort and accelerating time-to-market for new products. This automation ensured that Step2’s product information was always up-to-date and compliant with retailer requirements.

Results

The successful implementation of Salsify by LimeLight Marketing enabled Step2 to streamline their product data management, enhance their digital presence, and achieve significant sales growth. By leveraging Salsify’s capabilities, Step2 is now better positioned to meet the demands of the modern ecommerce landscape, driving continued success and innovation in the children’s play market.