Case Study
Southern Tire Mart
A new website for the extra mile
Unify multiple disjointed websites with inconsistent branding into a cohesive online experience. Create custom plugins and complex integrations to provide tire lookup and location search functionality.
Unifying a fragmented brand experience
Southern Tire Mart had four separate, disjointed websites catering to different target audiences. This created fragmented content management and brand experiences. They hired LimeLight to build a cohesive website that unified their brand and positioned them for ecommerce expansion.
Our tire lookup feature
Different audiences search for tires in different ways. Retail customers often need an easy lookup by year, make, and model of their vehicle, while commercial and fleet customers typically search by tire size. Both groups may also shop by brand. To ensure an optimal experience for every user, we created all these types of lookup options.
Mobile-first mindset
The majority of site traffic comes from mobile devices. Therefore, our design approach prioritizes mobile accessibility at every stage. A key challenge was ensuring that our robust tire lookup functions seamlessly from the smallest screen.
Brand refresh
We established brand foundations that guided the design and content throughout the project. We defined a photo direction that showcases human interaction reflecting the brand’s core values and set an editorial direction that reflects the brand core values.
Custom integrations
We integrated a complex tire product catalog provided by Drive Right Data, along with robust search capabilities. For location search and selection, we integrated with Yext and Google Business Profile.
