Case Study
Knix
Analytics migration powers data-driven growth for leading intimates brand
Knix is a leading direct-to-consumer intimates brand known for their innovative, body-positive products. As the brand evolved their digital infrastructure from a headless Shopify build to a standard Shopify architecture, they needed to ensure continuity of their analytics tracking without losing critical business insights during the transition.
The Challenge
Migrating to a new Shopify architecture while maintaining analytics integrity presented significant technical challenges. Knix needed to:
- Transfer existing event tracking from their headless build to the new Shopify environment
- Maintain data continuity across Segment and Amplitude instances
- Implement consent management configurations for Canadian and US storefronts
- Validate hundreds of event attributes across dozens of tracking events
- Coordinate a complex cutover that included multiple integrations with Northbeam and Klaviyo
- Minimize business risk by ensuring continuity of critical business metrics during the transition
Our Approach
LimeLight developed a comprehensive migration strategy that prioritized accuracy, efficiency, and business continuity:
Technical Implementation:
- Deployed custom event pixels to capture theme-based events and route them to Segment
- Created detailed JIRA tickets for each event, defining data specifications and acceptance criteria
- Leveraged Littledata integration to automate event tracking while maintaining quality standards
- Migrated track calls, identify calls, and page calls across both storefronts
Quality Assurance:
- Conducted QA against predefined ticket specifications
- Validated data flow from Shopify through Segment to Amplitude
- Tested consent management configurations for compliance
- Verified integration functionality with Northbeam
Strategic Optimization:
- Consulted on analytics and identified redundant events to streamline tracking
- Configured Segment filters and transformations to ensure clean data flow
- Implemented logic-based routing to send data to QA versus production Amplitude projects
Why it worked
By treating analytics as a critical business asset rather than just technical implementation, LimeLight enabled Knix to maintain their data integrity throughout a major replatform. The meticulous approach, creating detailed specifications for every event, conducting comprehensive QA, and coordinating a complex multi-system cutover, demonstrated the level of technical expertise and attention to detail that complex e-commerce migrations demand.
LimeLight’s analytics engineering services help brands maintain data integrity and unlock growth opportunities through precise tracking implementation, strategic optimization, and seamless technical migrations.
