Arduino Education
Arduino Education is a global ed tech titan fusing creativity with technology in the classroom.
The ask
Arduino Education engaged LimeLight to elevate the brand as the premier choice for educators integrating tech into curricula in the US and Europe. This began with brand strategy and materialized through comprehensive campaign development.
Brand strategy
Campaigns
Turning technology into child's play
While Arduino was well-recognized, its education division was flying under the radar. Educators were unaware of the tools and services available to integrate technology into seamless and engaging learning. The goal was to establish Arduino Education as the premier choice for incorporating technology and creativity in the classroom.
The engineering artist
To bring meaning to the brand, Arduino Education aimed to define their core values and visionary approach. Our mission was to capture the essence of using technology in the classroom in creative ways no one might expect. We identified the “Engineering Artist” archetype as the foundation of the brand’s identity.
Inspiration through createchivity
How much creativity goes into solving tech problems? How much methodology goes into art? Plenty in both.
Traditionally, these are taught separately—imagination for artists, engineering for scientists.
Arduino Education blends technology and creativity, encouraging teachers to ignite students’ minds, simplify complex concepts, and inspire innovative problem solving for today and tomorrow.
Createchivity from an engineering artist
To get our educator audience to recognize Arduino Education as the premier choice to integrate technology and creativity, we defined a new positioning line and campaign.
With unexpected visuals and word-smashing, the campaign aimed to establish Arduino Education as the ideal source of Createchivity™.
