Case Study
Adidas Combat Sports
Shopify migration drives 127% revenue lift for Black Friday
Adidas Combat Sports, a division of the iconic Adidas brand, specializes in martial arts, boxing, and combat fitness equipment.
They combine technical excellence with style, serving both professional fighters and fitness enthusiasts. Their ecommerce platform was plagued by technical issues. They needed a partner to execute a platform migration within a tight 10-week timeline while improving the overall user experience.
The Challenge
Adidas Combat Sports needed a fast, reliable fix ahead of Black Friday. Their WooCommerce site was slowing them down, plagued by technical issues, sluggish load times, and clunky product management.
We recommended a full migration to Shopify to give them a scalable, high-performing platform built for growth. The catch? It had to launch in just 10 weeks, right in time for their biggest sales season of the year.
Our Approach
We implemented a structured five-sprint process over 10 weeks, focusing on:
- Weekly stand-ups for accountability
- Regular progress presentations
- Comprehensive data mapping and template creation
- Rapid data import to facilitate immediate development
This approach ensured a seamless transition, positioning Adidas Combat Sports for a successful holiday season.
The Process & Solution
Data mapping & migration
We mapped every WooCommerce feature to its Shopify equivalent, including a cost analysis of new apps for full transparency. Custom product templates ensured clean, accurate data transfer for a seamless catalog migration.
Custom theme development
To improve UX, we built dynamic product images and visual filter swatches. We also developed intuitive product detail page layouts, enhanced category pages, and a flexible banner system, all aligned with the brand’s visual identity.
Visual merchandising upgrades
We refined the shopping experience with dynamic banners, custom swatches, visually enhanced filters, and optimized imagery for speed and clarity.
Business Impact
Delivered on time. Performed beyond expectations. We launched the site on schedule, just in time for Black Friday, achieving the following results:
- 127% year-over-year revenue growth
- 71% increase in orders
- 26% boost in conversion rate
Why It Worked
By aligning technical execution with strategic planning, LimeLight Marketing delivered a robust Shopify platform tailored to Adidas Combat Sports’ needs. The comprehensive data mapping, custom theme development, and visual merchandising enhancements collectively contributed to a significant boost in performance metrics, especially during the critical Black Friday period.
LimeLight’s proven website migration process enables brands to embrace modern ecommerce while preserving their unique identity and customer relationships.
