February 19, 2026

Creative Is The New Targeting In Social Ads: What To Know In 2026

AI has taken the wheel. Now your ad creative is the map.

In 2025, social platforms overhauled their AI to the point where ad targeting settings barely matter. Instead, AI models now thrive on creative—lots of it, and in every form. For ecommerce brands, that means the rules of engagement have changed.

Join us for a candid, strategy-first conversation on how to scale winning paid social campaigns in this new landscape. We’ll unpack what’s working now in Meta, TikTok, and beyond—and how your creative strategy must evolve to keep up.

What You'll Learn

How AI-driven platforms are changing the role of creative
The shift from targeting to testing (and what it means for your team)
Building a repeatable cadence for high-volume, high-variety creative
How to streamline your creative operations without burning out
Real examples, live insights, and practical takeaways

Your Speaker

Jaryd Wilson

Jaryd is a paid and organic social strategist with over 12 years of experience helping brands turn social media into a true growth channel. He works at the intersection of organic community-building and performance-driven paid media—bringing together two disciplines that are too often siloed.

Kyle Tapper

Account Director

LimeLight Marketing

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