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AI has taken the wheel. Now your ad creative is the map.
In 2025, social platforms overhauled their AI to the point where ad targeting settings barely matter. Instead, AI models now thrive on creative—lots of it, and in every form. For ecommerce brands, that means the rules of engagement have changed.
Join us for a candid, strategy-first conversation on how to scale winning paid social campaigns in this new landscape. We’ll unpack what’s working now in Meta, TikTok, and beyond—and how your creative strategy must evolve to keep up.
How AI-driven platforms are changing the role of creative
The shift from targeting to testing (and what it means for your team)
Building a repeatable cadence for high-volume, high-variety creative
How to streamline your creative operations without burning out
Real examples, live insights, and practical takeaways
AI didn’t just change the tools, it changed how marketing leaders manage, evaluate and lead their teams. Join Brandee Johnson and Kyle Tapper for an honest conversation about how to build, structure, and lead a high-performing marketing team when AI is changing the rules daily.
The pressure on marketing leaders to adapt and evolve is real. You’re expected to do more with leaner teams, adopt tools that didn’t exist a year ago and are changing daily, and still hit growth targets, all while keeping your best people engaged and moving in the same direction.
The leaders navigating this well haven’t mastered AI. They’ve learned how to lead differently and through change.
In this live webinar, LimeLight’s Brandee Johnson and Kyle Tapper get candid about what leading in a world of AI transformation actually looks like: the structural shifts, the hiring recalibrations, and the leadership adjustments that matter most right now.
Who should attend: CEOs, Marketing directors, VPs, and CMOs who are managing real teams and wrestling with decisions about hiring, structure, culture, and how to lead effectively when the landscape keeps shifting.
The reports say you’re winning— but are you?
Discover why every platform claims credit for the same sale and what today’s smartest ecommerce leaders are doing to fix it.
Register for free and learn how to build a measurement framework that finally tells the truth.
Ever checked Google Ads and Meta and thought you were winning—only to realize… maybe you’re not?
You’re not alone. Every platform claims credit for your success — but they can’t all be right.
Join us for a session on the attribution crisis every ecommerce marketer is facing—and the first-party data strategies that actually solve it.
Your customer data lives in one place. Your campaigns run in another. And most of the time, they’re not talking to each other.
