July 15, 2026 at 10:00 AM CT
Why ROAS Is a Good Way to Make Bad Decisions in Paid Media
The metric that feels objective could quietly be limiting your business growth.
ROAS feels safe. It's a number, it's tied to revenue, and the logic is clean: spend a dollar, get two back, you're winning. So why do the reports keep looking great while revenue stays flat?
Because the campaigns that post the highest ROAS and the campaigns that grow a business are rarely the same thing. When ROAS drives the budget, money flows toward demand you already had, and away from the work that creates demand you don't have.
Join Brandee Johnson and Kyle Tapper for a candid conversation on why ROAS misleads, what it hides, and the metrics you should be watching instead.
What You'll Learn
- Why High ROAS Can Be Misleading
Learn why the campaigns with the best reported return are often harvesting existing demand instead of creating new revenue. - The Difference Between Attributed Revenue and Incremental Revenue
Understand why platform-reported results can overstate impact, and how to think about what your media actually caused. - How ROAS Could Quietly Be Limiting Your Business Growth
See how budget decisions based only on efficiency can shift spend away from prospecting, testing, and demand creation. - What to Measure Instead
Learn which metrics help ecommerce leaders evaluate paid media based on contribution to growth, not just dashboard performance.
Who Should Attend
This webinar is built for:
- Ecommerce founders and marketing leaders evaluating paid media performance
- Paid media teams responsible for budget allocation and growth strategy
- Brands that rely on ROAS but suspect it is not telling the full story
