May 25, 2026 at 10:00 AM CT

The New Marketing Team: How Smart Leaders Are Rethinking Structure, Hiring, and Culture in the Age of AI

AI didn’t just change the tools, it changed how marketing leaders manage, evaluate and lead their teams. Join Brandee Johnson and Kyle Tapper for an honest conversation about how to build, structure, and lead a high-performing marketing team when AI is changing the rules daily.

The pressure on marketing leaders to adapt and evolve is real. You’re expected to do more with leaner teams, adopt tools that didn’t exist a year ago and are changing daily, and still hit growth targets, all while keeping your best people engaged and moving in the same direction.

The leaders navigating this well haven’t mastered AI. They’ve learned how to lead differently and through change.

In this live webinar, LimeLight’s Brandee Johnson and Kyle Tapper get candid about what leading in a world of AI transformation actually looks like: the structural shifts, the hiring recalibrations, and the leadership adjustments that matter most right now.

Who should attend: CEOs, Marketing directors, VPs, and CMOs who are managing real teams and wrestling with decisions about hiring, structure, culture, and how to lead effectively when the landscape keeps shifting.

What You'll Learn

What high performance looks like on a modern marketing team Outputs, capabilities, and expectations have all shifted. We’ll talk about what strong actually looks like now, and what it no longer requires.
Hiring in an AI-augmented world Which skills are becoming more valuable? Which are being absorbed by tools? How to build a team with staying power instead of one optimized for a moment that’s already passing.
Rethinking structure without creating chaos How forward-thinking marketing leaders are adjusting roles, responsibilities, and the balance between in-house and external resources, and what’s driving those decisions.
Keeping your people through the change Tools change faster than humans. How to lead a team whose jobs are genuinely evolving, and keep them bought in along the way.

Your Speaker

Kyle Tapper

Account Director

LimeLight Marketing

Brandee Johnson

Founder, CEO

LimeLight Marketing

Brandee is the CEO of LimeLight Marketing, a Kansas City-based digital marketing agency specializing in ecommerce brands. With deep experience leading teams through organizational change, Brandee brings a first-hand perspective on what it takes to build high-performing marketing teams when technology evolves faster than people and how to keep them engaged when the rules keep changing.

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