August 26, 2026 at 10:00 AM CT
The Agentic Advantage: How AI Agents Are Rewriting the Marketing Retainer
Your Strategy Was Never the Problem. Execution Was.
AI agents are working live on real marketing accounts at LimeLight. They evolve websites continuously, ship technical fixes overnight, enrich product data for AI shopping, and earn citations in ChatGPT, Gemini, and Perplexity. Senior strategists direct and govern every move.
In this session, Kyle Tapper hosts John Kuefler to open the actual logs from the last 60 days of agentic marketing: the work our agents shipped, the changes our strategists approved and rejected (and why), and what our team did with the execution capacity it unlocked.
No hype. No demo-ware. Just what actually happened, and what it means for how marketing retainers work.
What You'll Learn
- The real work AI agents shipped in 60 days, pulled straight from the production logs
- Which agent-proposed changes senior strategists approved, which they rejected, and why
- How continuous optimization earns citations in ChatGPT, Gemini, and Perplexity
- What a senior team does with the execution capacity agents unlock
- How to evaluate agentic capabilities without falling for demo-ware
Who Should Attend
This webinar is built for:
- Marketing leaders and CMOs evaluating what AI actually changes about agency retainers
- Founders and owners who suspect their marketing bottleneck is execution, not strategy
- Ecommerce and growth marketers curious how brands earn citations in ChatGPT, Gemini, and Perplexity
- Agency operators and strategists deciding how agents fit into their delivery model
- Anyone skeptical of AI demos and hungry for real production evidence
