August 26, 2026 at 10:00 AM CT

The Agentic Advantage: How AI Agents Are Rewriting the Marketing Retainer

Your Strategy Was Never the Problem. Execution Was.

AI agents are working live on real marketing accounts at LimeLight. They evolve websites continuously, ship technical fixes overnight, enrich product data for AI shopping, and earn citations in ChatGPT, Gemini, and Perplexity. Senior strategists direct and govern every move.

In this session, Kyle Tapper hosts John Kuefler to open the actual logs from the last 60 days of agentic marketing: the work our agents shipped, the changes our strategists approved and rejected (and why), and what our team did with the execution capacity it unlocked.

No hype. No demo-ware. Just what actually happened, and what it means for how marketing retainers work.

Who Should Attend

This webinar is built for:

Marketing leaders and CMOs evaluating what AI actually changes about agency retainers
Founders and owners who suspect their marketing bottleneck is execution, not strategy
Ecommerce and growth marketers curious how brands earn citations in ChatGPT, Gemini, and Perplexity
Agency operators and strategists deciding how agents fit into their delivery model
Anyone skeptical of AI demos and hungry for real production evidence

Your Speakers

John Kuefler

Sr. Director of Digital Experience, Partner

LimeLight Marketing

John leads LimeLight’s digital innovation and development initiatives, where he’s pioneering the use of AI to streamline operations, supercharge productivity, and redefine what’s possible in ecommerce marketing. As the architect behind LimeLight’s digital experience methodology, John has built scalable systems that transform complex martech stacks into high-performance growth engines, cutting manual hours, automating workflows, and enabling teams to do in minutes what once took days.

Kyle Tapper

Account Director

LimeLight Marketing

Kyle Tapper is an Account Director at LimeLight Marketing, where he leads paid media and performance strategy for ecommerce and growth-focused brands. Before LimeLight, he spent years on an in-house marketing team and as a freelance marketer, helping clients connect the dots and make visible progress toward their business goals.

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