April 28, 2026

Your Website Wasn't Built for AI, and That's a Problem

Google’s AI Overviews. ChatGPT search. Claude in Chrome. Perplexity. AI shopping agents. The way people find and interact with your business is changing faster than most companies realize, and your website was built for a world that’s disappearing.

Most websites are optimized to rank well, get a click, and convert a visitor. But AI is rewriting that deal. Search engines are answering questions without sending traffic. AI agents are scanning your site for structured data you probably don’t have. And the businesses that don’t adapt will slowly become

invisible, not because they stopped marketing, but because machines stopped recommending them. In this webinar, we’ll break down what AI actually needs from your website, what’s not working about the way most sites are built today, and the practical changes you can start making now to stay visible in an AI-driven world.

What You'll Learn

How AI agents and search engines are fundamentally changing discovery
What AI needs from your website (and why most sites don’t have it)
The gap between traditional SEO and AI-ready structure
Practical changes you can implement now to stay visible
Where traffic is going, and how to capture it in an AI-first world

Your Speaker

John Kuefler

Sr. Director of Digital Experience, Partner

LimeLight Marketing

John leads LimeLight’s digital innovation and development initiatives, where he’s pioneering the use of AI to streamline operations, supercharge productivity, and redefine what’s possible in ecommerce marketing. As the architect behind LimeLight’s digital experience methodology, John has built scalable systems that transform complex martech stacks into high-performance growth engines—cutting manual hours, automating workflows, and enabling teams to do in minutes what once took days.

Let’s talk

Let’s find your next priority.

Tell us what you want to change. We’ll help you find the right place to start.

Start a conversation

From our team

Recent insights

Claude MCP for Marketers: What It Is, What It Unlocks

MCP is a Linux Foundation standard now, with more than 10,000 public servers. What it actually does, what it unlocks for a marketing team, and what breaks.

AI Agents for Marketing: The Use Cases That Actually Pay

Three quarters of marketing teams use AI. Only 13% run agents. From a year of building them for client work: the three questions that decide whether a use case is worth an agent at all.

AI Agent Orchestration: When an Agent Manages the Fleet

An orchestrator is the agent that reads your other agents' work so you don't have to. What it does, what it costs in tokens, and the point at which a marketing team actually needs one.