March 17, 2026

The 97% Problem: Turning Anonymous Traffic Into Revenue

You paid for the traffic. Now it’s time to capture more of it.

Here’s the math most ecommerce brands don’t talk about: 97% of your website visitors leave without ever identifying themselves. Your pop-up is working fine. The conversion rate just has a ceiling.

Identity resolution changed the equation, giving brands a way to capture contact information from anonymous visitors. But the space has evolved fast. New capabilities go beyond email capture, compliance frameworks have matured, and the brands getting the most value aren’t just collecting contacts. They are enriching the data and activating them across channels.

Join us for an educational conversation with our friends at Opensend to discuss where identity resolution stands today, what’s changed, and what’s next.

Hosted By: LimeLight Marketing and Opensend ,featuring Kyle Tapper, Account Director (LimeLight Marketing) and Tom Rowe, SVP Sales & Marketing (Opensend )

What You'll Learn

How identity resolution fits into modern ecommerce strategy
Real results from brands using these tools (and what surprised us)
New capabilities beyond core identification
The compliance and deliverability questions you should be asking
Honest discussion of where this makes sense (and where it doesn’t)

Your Speaker

Tom Row

Opensend

Tom Rowe is SVP of Sales & Marketing at Opensend, where he leads strategy for identity resolution and customer engagement solutions that help ecommerce brands capture revenue from anonymous traffic. With over a decade of experience scaling B2B tech startups to $30M+ ARR, Tom has built high-performing revenue teams at companies including Chili Piper, SnackNation, and Groupon. He specializes in demand generation, partnerships, and sales enablement, with a focus on helping brands solve the structural challenge of anonymous website visitors.

Kyle Tapper

Account Director

LimeLight Marketing

Let’s talk

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