March 17, 2026
The 97% Problem: Turning Anonymous Traffic Into Revenue
You paid for the traffic. Now it’s time to capture more of it.
Here’s the math most ecommerce brands don’t talk about: 97% of your website visitors leave without ever identifying themselves. Your pop-up is working fine. The conversion rate just has a ceiling.
Identity resolution changed the equation, giving brands a way to capture contact information from anonymous visitors. But the space has evolved fast. New capabilities go beyond email capture, compliance frameworks have matured, and the brands getting the most value aren’t just collecting contacts. They are enriching the data and activating them across channels.
Join us for an educational conversation with our friends at Opensend to discuss where identity resolution stands today, what’s changed, and what’s next.
Hosted By: LimeLight Marketing and Opensend ,featuring Kyle Tapper, Account Director (LimeLight Marketing) and Tom Rowe, SVP Sales & Marketing (Opensend )
What You'll Learn
- How identity resolution fits into modern ecommerce strategy
- Real results from brands using these tools (and what surprised us)
- New capabilities beyond core identification
- The compliance and deliverability questions you should be asking
- Honest discussion of where this makes sense (and where it doesn’t)
