January 27, 2026
You Have the Data. Your Ads Don’t.
Your customer data lives in one place. Your campaigns run in another. And most of the time, they’re not talking to each other.
What You'll Learn
Segmentation That Actually Means Something: RFM, behavioral cohorts, data-driven personas—we’ll break down which approaches work, when to use each, and how to build segments that hold up across platforms.
How Google Really Uses Your Customer Data: Customer Match, Audiences, Signals—they’re not the same thing. We’ll walk through what each one does, where your segments should live, and how to get visibility in a PMax world.
How Meta Uses Your Customer Data: Custom Audiences, Lookalikes, Advantage+ automation—Meta handles first-party data differently than Google. We’ll cover what to sync, where to use it, and the settings that matter.
Connecting Klaviyo to Your Ad Platforms: Your best segments probably live in Klaviyo. We’ll show you how to push them to Google and Meta so your campaigns and your email program are finally speaking the same language.
Measuring Whether Any of This Is Working: Segments don’t matter if you can’t prove they perform. We’ll dig into how to measure audience impact in GA4, Google Ads, Meta, and Klaviyo—so you know what’s actually moving the needle.
