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Your customer data lives in one place. Your campaigns run in another. And most of the time, they’re not talking to each other.
Segmentation That Actually Means Something: RFM, behavioral cohorts, data-driven personas—we’ll break down which approaches work, when to use each, and how to build segments that hold up across platforms.
How Google Really Uses Your Customer Data: Customer Match, Audiences, Signals—they’re not the same thing. We’ll walk through what each one does, where your segments should live, and how to get visibility in a PMax world.
How Meta Uses Your Customer Data: Custom Audiences, Lookalikes, Advantage+ automation—Meta handles first-party data differently than Google. We’ll cover what to sync, where to use it, and the settings that matter.
Connecting Klaviyo to Your Ad Platforms: Your best segments probably live in Klaviyo. We’ll show you how to push them to Google and Meta so your campaigns and your email program are finally speaking the same language.
Measuring Whether Any of This Is Working: Segments don’t matter if you can’t prove they perform. We’ll dig into how to measure audience impact in GA4, Google Ads, Meta, and Klaviyo—so you know what’s actually moving the needle.
Discover why every platform claims credit for the same sale and what today’s smartest ecommerce leaders are doing to fix it.
Register for free and learn how to build a measurement framework that finally tells the truth.
Ever checked Google Ads and Meta and thought you were winning—only to realize… maybe you’re not?
You’re not alone. Every platform claims credit for your success — but they can’t all be right.
Join us for a session on the attribution crisis every ecommerce marketer is facing—and the first-party data strategies that actually solve it.
Your customer data lives in one place. Your campaigns run in another. And most of the time, they’re not talking to each other.
Google’s AI Overviews. ChatGPT search. Claude in Chrome. Perplexity. AI shopping agents. The way people find and interact with your business is changing faster than most companies realize, and your website was built for a world that’s disappearing.
Most websites are optimized to rank well, get a click, and convert a visitor. But AI is rewriting that deal. Search engines are answering questions without sending traffic. AI agents are scanning your site for structured data you probably don’t have. And the businesses that don’t adapt will slowly become
invisible, not because they stopped marketing, but because machines stopped recommending them.
In this webinar, we’ll break down what AI actually needs from your website, what’s not working about the way most sites are built today, and the practical changes you can start making now to stay visible in an AI-driven world.
