How to Prepare a Personal Gift Guide for Your Audience
With the holidays on the horizon, ecommerce brands should be aligning their content to make the most of potential conversions. From seasonal blog content to a festive social media calendar, holiday emails waiting to fly into your customers inboxes, and any ads you have ready to go – ‘tis the season! But for ecommerce brands […]
Video Marketing Tips to Boost Ecommerce
US adults spend an average of 3 hours and 2 minutes every day watching digital video – and this figure is only expected to increase. As a growing ecommerce brand, video content marketing is an unmissable opportunity to elevate your online presence and capture your target audience’s attention. Exciting and engaging videos let you attract […]
How & Where to Allocate Budget For Ecommerce Marketing
Ecommerce marketing budgets should prioritize channels with measurable ROI — like SEO, paid media, and email automation. Balancing brand awareness with conversion-focused spend maximizes both short- and long-term growth.
3 Keys to Standing Out on Social Media
Imagine you’re at a conference. You’re attending a panel discussion on the power of metrics and analytics. The speakers start walking onto the stage, and they’re all dressed very professionally, very formal. They could be speaking at a conference or attending a gala. You can already picture them. They look the part. They look successful. They […]
The Ecommerce Customer Journey: What it is & How to Map it
We’ve all heard the age-old adage that it’s not the destination but the journey that matters. In ecommerce, it may be the destination that drives the journey (because you want to convert leads into sales) but understanding the path consumers take to purchase your product or service is essential. Ecommerce has steadily been growing at […]
Is Your Social Media Strategy Working?
When planning and executing a social media strategy for your brand, it’s important to keep in mind the various ways of measuring success. With both organic and paid social content, there are many ways to determine whether or not your social media presence is helping you achieve your company’s strategic goals. Some of these measures […]
LimeLight’s Website Strategy & Site Architecture Process
After hiring LimeLight Marketing to build your website, we’ll begin the Strategy & Site Architecture phase of the project. This article describes what to expect in this phase. This blog is part of a series that covers each phase of our website process. You can navigate through this series using the links below: What to […]
What to Expect in the Website Discovery Process
If you’re considering a new website for your business and are ready to talk with us about your project, this article will help you know what to expect and how to prepare for the discussions we are about to have. This article intended to be read before our first discovery meeting, and before we are […]
5 Questions to Ask When Hiring an Ecommerce Marketing Agency
Are you considering hiring an ecommerce marketing agency to lead your marketing efforts or to work with your current marketing team to grow your company? If so, you may find these five questions helpful in the selection process. If you’re wondering if this blog is written by an ecommerce agency, the answer is yes! If […]
5 Reasons to Hire An Ecommerce Marketing Agency
Does your online store have customers coming to you in masses, eager and excited to buy whatever it is you have to sell them? If not, welcome to the club of ecommerce business leaders who face the same challenge as you! If you have an online store, you need customers — it’s that simple. Yet […]