How to Build a Purpose Driven Ecommerce Brand in 2025

How to Build a Purpose Driven Ecommerce Brand

In 2025, purpose-driven ecommerce brands are no longer a “nice-to-have”—they’re essential. Today’s consumers actively seek out businesses that align with their values, from sustainability and inclusivity to social responsibility and ethical practices. Purpose-driven brands don’t just sell products; they inspire loyalty, foster trust, and create meaningful connections with their audience. In this article, we’ll show […]

Adobe’s 2024 Holiday Shopping Forecast for DTC and B2B Brands

Adobe’s 2024 Holiday Shopping Forecast for DTC and B2B Brands

If you’re a DTC brand with dreams of ending 2024 with a bang, this is your cue to gear up. But as with any holiday season, success isn’t just about showing up—it’s about strategy, knowing the trends, and acting fast. Here’s a recap on Adobe’s predictions to help you prepare.   Big Discounts, Bigger Sales? […]

The Future of Ecommerce: Reflections from Retail Summits

The Future of Ecommerce: Reflections from Retail Summits

Embracing AI and Personalization Attending the Retail Summits in Austin last week, I walked away both excited and challenged by the evolving landscape of ecommerce. It’s no longer just about selling products but about creating meaningful, data-driven customer relationships. AI and personalization, as the panelists from Kendra Scott, Wayfair, and Ripple Foods discussed, are central […]

Navigating the Impact of the 2024 Presidential Election on Holiday Shopping: Strategies for Ecommerce Success

Navigating the Impact of the 2024 Presidential Election on Holiday Shopping: Strategies for Ecommerce Success

Election years bring more than just political ads and campaign rallies—they create a unique set of challenges and opportunities for ecommerce brands, especially during the crucial holiday shopping season. As consumers become more focused on politics, their spending habits can shift, leaving marketers to navigate rising media costs, fluctuating consumer confidence, and heightened competition for […]

Expectations of 2024 Holiday Shopping

Expectations of 2024 Holiday Shopping

The holiday shopping season is a crucial period for ecommerce businesses, setting the stage for significant revenue generation and customer engagement. As we approach the 2024 holiday season, various factors, including evolving consumer behaviors, technological advancements, and the unique dynamics of an election year, are expected to influence how shoppers and businesses alike navigate this […]

How to Write Persuasive Product Descriptions that Sell

How to Write Persuasive Product Descriptions that Sell

When you buy a product from a brick-and-mortar store, you can get a good impression of its quality and usefulness by handling it yourself. But online, all you have to go on is the product description and reviews left by previous customers. That’s why a massive 87% of consumers consider product content hugely important in […]

Pinterest Marketing Tips for Ecommerce Sites in 2024

Pinterest Marketing Tips for Ecommerce Sites

When it comes to social media marketing, most experts recommend focusing on just two or three platforms. As the world’s largest social media platform, Facebook is an obvious choice. Most brands then fill in the gaps with popular sites like Instagram, TikTok, and X. And way down the list – with 445m users to Facebook’s […]

My Personal Customer Journey with Cuts, the Athleisure Brand for the Sport of Business

My Personal Customer Journey with Cuts, the Athleisure Brand for the Sport of Business

Move over, business casual — there’s a new trend in town, and it’s called athleisure. With this trend, we’re ditching the restrictive suits and painstaking heels for stretchy, breathable fabrics and sneakers. As athleisure brands blow up in the post-pandemic fashion era, it’s hard not to be lured to brands like Lululemon, Athleta, Alo Yoga, […]

Changing Ecommerce Trends: What Can Brands Expect for 2023?

Changing Ecommerce Trends: What Can Brands Expect for 2023?

Ecommerce trends have changed significantly over the last few years. The percentage of total retail sales made online grew an average of 1.07 percentage points a year from 8% in 2012 to 15.5% in 2019. But the COVID-19 pandemic caused a dramatic spike in ecommerce sales of 3.6 percentage points up to 19.1% in 2020, […]

How to Repurpose Your Existing Content Using Video

How to Repurpose Your Existing Content Using Video

We’ve all heard the cliche that “content is king.” It still rings true today, however, as content creation is essential to any company’s digital marketing success. But as anyone who’s ever worked in content marketing will tell you, it can be a struggle to keep up with the pace of producing high-quality, engaging content to […]