Your Website Wasn’t Built for AI And It’s Costing You Traffic
Your rankings didn’t drop. Your SEO didn’t fail. Your content is still strong. But your traffic is down anyway. The culprit? AI answered the question before anyone clicked through to your site. Google’s AI Overviews, ChatGPT search, Claude, Perplexity… they’re all keeping visitors away from your website by serving answers directly. And if your site […]
The 97% Problem: Why Identity Resolution Is No Longer Optional for Ecommerce Brands
Here’s the math most ecommerce brands don’t talk about: 97% of your website visitors leave without ever identifying themselves. Your pop-up is working fine. Your conversion rate probably sits around 3%. The problem isn’t your strategy. It’s that conversion rates have a ceiling. And if you’re not capturing the other 97%, you’re leaving revenue on […]
How We Run Campaign Planning at LimeLight Marketing
A good campaign doesn’t start with creative. It starts with a plan. We’ve run hundreds of campaigns for ecommerce brands, and the ones that perform best follow a clear process. It’s not rigid; there’s room for creativity and adjustment, but the structure ensures nothing gets missed and execution stays aligned to goals. Here’s how we […]
Clients We’re Not the Right Fit For
We’ve been doing this long enough to know that not every client is a good fit for how we work. That’s not a judgment on them or us, it’s just reality. We’d rather be honest about it upfront than take someone’s money knowing the partnership probably won’t work out. Here are the situations where we’re […]
What’s It Going to Be Like Working With LimeLight?
Hiring a new agency partner is like hiring a new employee. You’ve reviewed their resume, looked at their LinkedIn page, interviewed them a few times, and maybe even worked with them on a starter project. But ultimately, you’re trusting your instinct, their track record, and the experience you’ve had with them to make the decision. […]
Creative Is the New Targeting: What Ecommerce Brands Need to Know About Social Ads in 2026
There’s a shift happening in social advertising that most ecommerce brands are still catching up to, and the brands that adapt fastest are going to have a significant performance edge. The short version: the targeting work you’ve historically done inside platforms like Meta? The AI is doing it for you now. What it needs from […]
The Cost of Waiting: What Delayed Marketing Decisions Cost Brands
Every week you delay a decision, your competitors aren’t waiting. Your customers aren’t waiting. The calendar certainly isn’t waiting. I’ve seen it happen too many times: a brand knows they need a new website, or they know their email program is underperforming, or their ad spend isn’t delivering. They’ve done the research. They’ve had the […]
How Website Support Retainer Hours Actually Work
If you’re considering a website support retainer with us, or you’ve already signed on and want to understand the mechanics, we break down how hours work, what happens when you don’t use them all, and how we prioritize the work. How Hours Are Structured Our website support retainers start at a minimum of 10 hours […]
Why We Often Recommend Starting with Discovery
When you’re considering a significant investment in your website or marketing, it’s natural to want to know exactly what you’re getting, what it will cost, and how long it will take. We want to give you those answers too. But here’s the challenge: the best answers come from understanding your business deeply; your goals, your […]
Google AI Is Changing Ecommerce: When Search Becomes the Checkout
Google AI Is Changing Ecommerce: When Search Becomes the Checkout Google just announced a new wave of technology designed to help retailers to compete in what it’s calling an agentic shopping era. For ecommerce brands, this isn’t just another product update. It confirms the fundamental shift in how shoppers discover, evaluate, and purchase products online. […]