How to Justify the Cost of Your Ecommerce Website
Let’s talk about the elephant in the room: ecommerce website costs. Whether you’re looking at a new site or migrate to a new platform, the numbers can be eye-watering. But here’s the thing: understanding what goes into a successful ecommerce website helps explain why “cheap and quick” often leads to lost sales and frustrated customers. […]
Scaling Your Ecommerce Business From $20M to $100M
Growing an ecommerce business past $20 million isn’t just about doing more of what got you here. It requires a fundamental shift in how you think about operations, marketing, and customer experience. Let’s talk about what it really takes to reach that next level. The Marketing Evolution Forget basic digital marketing playbooks. At this stage, […]
How to Build a Purpose Driven Ecommerce Brand in 2025
In 2025, purpose-driven ecommerce brands are no longer a “nice-to-have”—they’re essential. Today’s consumers actively seek out businesses that align with their values, from sustainability and inclusivity to social responsibility and ethical practices. Purpose-driven brands don’t just sell products; they inspire loyalty, foster trust, and create meaningful connections with their audience. In this article, we’ll show […]
Adobe’s 2024 Holiday Shopping Forecast for DTC and B2B Brands
If you’re a DTC brand with dreams of ending 2024 with a bang, this is your cue to gear up. But as with any holiday season, success isn’t just about showing up—it’s about strategy, knowing the trends, and acting fast. Here’s a recap on Adobe’s predictions to help you prepare. Big Discounts, Bigger Sales? […]
The Future of Ecommerce: Reflections from Retail Summits
Embracing AI and Personalization Attending the Retail Summits in Austin last week, I walked away both excited and challenged by the evolving landscape of ecommerce. It’s no longer just about selling products but about creating meaningful, data-driven customer relationships. AI and personalization, as the panelists from Kendra Scott, Wayfair, and Ripple Foods discussed, are central […]
Navigating the Impact of the 2024 Presidential Election on Holiday Shopping: Strategies for Ecommerce Success
Election years bring more than just political ads and campaign rallies—they create a unique set of challenges and opportunities for ecommerce brands, especially during the crucial holiday shopping season. As consumers become more focused on politics, their spending habits can shift, leaving marketers to navigate rising media costs, fluctuating consumer confidence, and heightened competition for […]
Expectations of 2024 Holiday Shopping
The holiday shopping season is a crucial period for ecommerce businesses, setting the stage for significant revenue generation and customer engagement. As we approach the 2024 holiday season, various factors, including evolving consumer behaviors, technological advancements, and the unique dynamics of an election year, are expected to influence how shoppers and businesses alike navigate this […]
How to Write Persuasive Product Descriptions that Sell
When you buy a product from a brick-and-mortar store, you can get a good impression of its quality and usefulness by handling it yourself. But online, all you have to go on is the product description and reviews left by previous customers. That’s why a massive 87% of consumers consider product content hugely important in […]
Pinterest Marketing Tips for Ecommerce Sites in 2024
When it comes to social media marketing, most experts recommend focusing on just two or three platforms. As the world’s largest social media platform, Facebook is an obvious choice. Most brands then fill in the gaps with popular sites like Instagram, TikTok, and X. And way down the list – with 445m users to Facebook’s […]
My Personal Customer Journey with Cuts, the Athleisure Brand for the Sport of Business
Move over, business casual — there’s a new trend in town, and it’s called athleisure. With this trend, we’re ditching the restrictive suits and painstaking heels for stretchy, breathable fabrics and sneakers. As athleisure brands blow up in the post-pandemic fashion era, it’s hard not to be lured to brands like Lululemon, Athleta, Alo Yoga, […]
