Why Having a Word Of Mouth Marketing Strategy is So Important
As a long-time marketer, I have used strategies and tactics that were once absolute must-dos, only to see them fade out of existence – QR codes – or worse, become detrimental – keyword stuffing, for example. Something that has been a constant is word of mouth marketing, and I can’t see that changing. As long […]
Lifestyle Brands: A Guide to Social Media Marketing
Social media platforms and social media strategy have provided marketing teams from companies of all shapes, age, sizes and industries the power to run successful, finance-friendly marketing campaigns. With Facebook, Twitter and Instagram, you don’t need a million-dollar budget – but you do need creativity and to know your audience. This is something that plays […]
The Customer Journey: What It Is & How To Map It
The customer journey goes a little like this: It’s 8:00 on a hot summer night, and you have a sudden urge for ice cream. You know what I’m talking about; the awareness that you really, really want a cool treat at that exact moment. So, off you go (spouse, children, or friends in tow) to […]
How to Use HubSpot CRM
Using Hubspot CRM can significantly streamline your interactions with customers and potential leads by automatically creating a database of customer information from certain channels, including emails, website visits, or social media interactions. This guide will run you through the inner workings of Hubspot CRM, from the services it offers to the benefits of using it. […]
Brand Framework 101: What Should Be In Your Brand Guide?
Moment of truth: as a marketer, have you ever been confused about what a brand framework really is and how you would go about creating one for your company? If so, you’re not alone! Even seasoned marketers struggle to know what all should go into a brand framework. And since this it’s not something most […]
Do I Need a CRM System?
A CRM system helps manage customer data, track sales interactions, and automate marketing processes. If your business struggles with visibility into customer relationships or lost leads, it’s time to implement a CRM.
Influencer Marketing for Lifestyle Brands: A Helpful Guide
Influencer marketing can be a particularly successful channel for lifestyle brands, whose aim is to symbolize the aspirations and values of their target audience. Lifestyle brands want to create a brand subculture and become part of their consumers’ way of life, and this can be more achievable using influencers rather than through direct forms of […]
Got Trade Show Leads? Here’s How To Maximize Their Value
If your company relies heavily on trade shows to find new leads and reinforce existing relationships, you’ll know that it takes a lot of time, money, and effort to do it well. You’ve probably invested a lot of your company’s resources in order to generate new trade show leads and you’re accountable for results, so […]
How to Write Buyer Personas
Buyer personas, also called customer personas, are the first step in designing an inbound content marketing program, and can significantly help align your sales and marketing teams on whom they are marketing and selling to. While this might seem elementary, we’ve worked with multiple companies to help them build their buyer personas, and for companies […]
Selling a Lifestyle: a How-to Guide
Selling a lifestyle means connecting products to aspirations, values, and identity — not just features. Lifestyle marketing turns audiences into communities by making customers feel part of something bigger than the purchase.