How to Build an Ecommerce Site Around a Lifestyle Brand
It’s a major undertaking to build a lifestyle brand that truly resonates with and inspires your target audience. It’s another thing entirely to build an ecommerce site which reflects your brand, provides a seamless customer experience, drives revenue – and keeps customers coming back for more. We’ve written recently about how to build a lifestyle […]
Why Is User-Generated Content so Important for Ecommerce?
Content is still reigning supreme amongst marketers – and no wonder, given how useful it can be for customers and how powerful it can be for advancing your ecommerce website up the search engine rankings. User-generated content, or UGC, is emerging as equally, if not more powerful, than the content brands create. The holy grail […]
How to Maximize the Value of Your Video Content
Video content marketing is becoming ever more important and is proven to be one of the most successful ways to drive traffic, boost conversion rates and increase ROI. You also have a lot of different options for how to use video content, keeping your marketing activity fresh, engaging, relevant and useful. Ultimately, video can make […]
Best Marketing Videos for Lifestyle Brands
The best marketing videos for lifestyle brands evoke emotion and identity rather than focusing only on product features. When storytelling aligns with brand values, audiences connect on a deeper level and engagement soars across digital channels.
Different Types of Content for Middle of Funnel Engagement
As you would imagine, the middle of the marketing funnel is narrower than the top, but wider than the bottom. That’s because marketing gets increasingly targeted the further through the funnel a potential customer goes. In turn, that means that the content you create should be different at each stage of the funnel. The middle […]
The Best Types of Content for Top of Funnel Awareness
Top-of-funnel content introduces your brand to new audiences and sparks early interest. Educational blogs, videos, and guides attract awareness while setting the stage for mid-funnel nurturing and conversion.
How to Distribute Video Content
It’s tempting to spend lots of time and energy (and budget) on creating video content, but the reality is that even if you have something great to share, you need to know how to distribute video content in a way that gets it in front of your target audience. How do you increase views of […]
Is the Marketing Funnel Dead?
The traditional marketing funnel is evolving into a more dynamic customer journey model. Modern brands replace linear funnels with flywheel and lifecycle approaches that emphasize retention and advocacy as drivers of growth.
The Role of Brand Architecture in Business Identity and Market Success
Whether you have a startup or a well-established company that has existed for decades, clear brand architecture is important to its success. Imagine a house built by different architects and contractors who never coordinated with each other. The house would surely look like a patchwork of mismatched structures and designs – it would look ridiculous […]
Brand Campaigns that Honor & Empower Women (& a Couple that Don’t)
March 8th marks the start of International Women’s Week, so we’re looking at the brand campaigns that honor or empower women…and perhaps a little of both. As we’ve looked back to the beginning of advertising as we know it today, we’ve also found a couple of campaigns which do the exact opposite. We’ve included them […]