How Free, Fast, and Sustainable Delivery Can Boost Your Ecommerce Business
Today’s consumer expects more. Since the pandemic, there’s been a boom in online shopping and companies both big and small have started to up their game to stand out from the crowd. Global ecommerce giants such as Amazon have increased customer expectations by improving the availability and speed of online purchases. The modern day consumer […]
The Benefits of Customer Retention Over Acquisition for Ecommerce Business
While many businesses get caught up in the cycle of growth and trying to attract new customers, they run the risk of overlooking one of the most important strategies for sustainability – customer retention. The challenge of attracting new customers Catching the eye of new customers is tricky. With rising competition in the online world […]
How to Exceed New Customer Expectations in Ecommerce
With the rise of ecommerce over the last few years, customers are turning to the online world to fulfill their needs. With a global marketplace and a multitude of online options, ecommerce businesses need to look at how they can go above and beyond when it comes to meeting customer needs. From a clear website […]
Why You Should Use Omnichannel Strategies in Your Ecommerce Business
You want your customers to have a seamless, swift, and even therapeutic experience when they’re dealing with your ecommerce business. That’s why you should look to create an omnichannel experience. By adopting an omnichannel approach you can build brand loyalty, keep your customers coming back, and have them share their positive reviews with friends and […]
How to Nurture Your Loyalty Program Audience
Building and nurturing a loyalty program is important for ecommerce companies looking to incentivize repeat custom. By rewarding loyal customers, you aren’t just making them feel valued, you’re also likely to reap the rewards. The average repeat customer spends 67% more in months 31-36 of a relationship with a business compared with the first six […]
How to Optimize Your Ecommerce Customer Journey for Success
The old adage that it’s about the journey and not the destination certainly applies when it comes to looking at your ecommerce customer journey. Creating a seamless experience for your customers leads them into your world, inspiring and engaging them with relevant and worthy touchpoints along the way, and ultimately reaching the end goal of […]
How to Optimize your Checkout Process for Bottom-of-the-Funnel Conversion
The bottom of the sales funnel is where you want your customers to be. You’ve done most of the heavy lifting – getting them from the widest scope of opportunity and leading them down through the funnel to become interested enough to potentially purchase your products. You have created connection, overcome obstacles, and passed the […]
How to Prepare Your Site for a Flash Sale
With the biggest shopping season past us, this is a great time to start thinking about, and preparing for, a flash sale. Flash sales are a great way to boost your business’ sales by offering a short but sweet window of opportunity for customers to enjoy heavy discounts. The timeframe of a flash sale is […]
Holiday Newsletter: Should Your Ecommerce Site Send One?
Although the Holiday’s have wrapped up, it’s never to early to start planning for the season. Holiday newsletters are a great way to share the festive spirit with your consumers, but they do come with a catch. During this period, every ecommerce business is vying for attention and many will be boosting their email marketing […]
What to Do When Your Ecommerce Site “Breaks” During the Busy Season
From Black Friday to Christmas, this is a huge season for anyone working within retail. For ecommerce stores, this time of year comes with plenty of anticipation but also plenty of pressure, too. Sleepless nights can be spent worrying that your website might not be up to scratch or that it might buckle under the […]