The Future of Ecommerce: Reflections from Retail Summits
Embracing AI and Personalization Attending the Retail Summits in Austin last week, I walked away both excited and challenged by the evolving landscape of ecommerce. It’s no longer just about selling products but about creating meaningful, data-driven customer relationships. AI and personalization, as the panelists from Kendra Scott, Wayfair, and Ripple Foods discussed, are central […]
Navigating the Impact of the 2024 Presidential Election on Holiday Shopping: Strategies for Ecommerce Success
Election years bring more than just political ads and campaign rallies—they create a unique set of challenges and opportunities for ecommerce brands, especially during the crucial holiday shopping season. As consumers become more focused on politics, their spending habits can shift, leaving marketers to navigate rising media costs, fluctuating consumer confidence, and heightened competition for […]
Expectations of 2024 Holiday Shopping
2024 holiday shopping trends point to earlier buying, mobile-first experiences, and personalized promotions. Ecommerce brands should plan inventory and campaigns early to meet demand and maximize seasonal revenue.
How to Write Persuasive Product Descriptions that Sell
When you buy a product from a brick-and-mortar store, you can get a good impression of its quality and usefulness by handling it yourself. But online, all you have to go on is the product description and reviews left by previous customers. That’s why a massive 87% of consumers consider product content hugely important in […]
My Personal Customer Journey with Cuts, the Athleisure Brand for the Sport of Business
Move over, business casual — there’s a new trend in town, and it’s called athleisure. With this trend, we’re ditching the restrictive suits and painstaking heels for stretchy, breathable fabrics and sneakers. As athleisure brands blow up in the post-pandemic fashion era, it’s hard not to be lured to brands like Lululemon, Athleta, Alo Yoga, […]
Changing Ecommerce Trends: What Can Brands Expect for 2023?
Ecommerce trends have changed significantly over the last few years. The percentage of total retail sales made online grew an average of 1.07 percentage points a year from 8% in 2012 to 15.5% in 2019. But the COVID-19 pandemic caused a dramatic spike in ecommerce sales of 3.6 percentage points up to 19.1% in 2020, […]
How to Repurpose Your Existing Content Using Video
We’ve all heard the cliche that “content is king.” It still rings true today, however, as content creation is essential to any company’s digital marketing success. But as anyone who’s ever worked in content marketing will tell you, it can be a struggle to keep up with the pace of producing high-quality, engaging content to […]
Developing a Video Content Marketing Strategy
You know that video is huge, but do you realize just how big it’s gotten? In 2022 alone, it’s estimated that nearly 82% of all traffic on the internet is now video. YouTube has become the second most popular website in the world, next to Google itself. The average user views almost 20 hours of […]
LimeLight Marketing’s Perspective on Hiring an Ecommerce Agency
LimeLight is an ecommerce agency and we’re proud of what we do – but that doesn’t always mean we’ll advocate for your company to hire an agency. Of course, we believe there are many deep benefits to bringing an ecommerce agency on board, and that the right agency can truly help your company thrive. But […]
What is an Ecommerce Agency and Do You Need One?
Ecommerce is about buying and selling in the online world. From retail giants like Amazon and Ebay, to indie stores like Etsy. Every company who has a website to sell products or services is part of the ecommerce universe. Global ecommerce is big business thanks to the rise of the internet, the adoption of smartphones, […]