How Much Does an eCommerce Agency Cost in 2025?
If you’re evaluating eCommerce agencies, one of your first questions may be: “How much does an eCommerce agency cost?” TL;DR: Most mid-market brands invest $10k–$50k+/mo for ongoing eCommerce retainers; major projects typically run $50k–$250k+, depending on scope. PPC management is commonly 10–20% of ad spend (with minimums). This data is based on 2024–2025 pricing benchmarks […]
10 Years in the LimeLight: Reflections from a Founder
Ten years ago, I took a leap of faith and started LimeLight Marketing with myself, one employee, and a handful of clients from my personal network. I never could have imagined the journey that would follow. Today, we’re a team of more than twenty serving brands across the U.S. and beyond. I’m deeply humbled, incredibly […]
The eCommerce Marketer’s Guide to Connecting Customer Data to Meta & Google Ads
This is Part 3 of the Zero & First-Party Data Marketing Series Part 1: 8 eCommerce Segmentation Strategies Using Your Own Customer Data Part 2: 8 High-Converting Personalized Campaigns That Boost Revenue Using Zero & First-Party Data The end of third-party cookies doesn’t have to mean the end of precise ad targeting. Over the past three years […]
8 High-Converting Personalized Campaigns That Boost Revenue Using Zero & First-Party Data
This is Part 2 of the Zero & First-Party Data Marketing SeriesPart 1: 8 eCommerce Segmentation Strategies Using Your Own Customer Data Part 3: The eCommerce Marketer’s Guide to Connecting Customer Data to Meta & Google Ads The personalization revolution is here, and it’s powered entirely by the customer data you already own. In my […]
8 eCommerce Segmentation Strategies Using Your Own Customer Data
Ecommerce segmentation divides shoppers into groups based on behavior, preferences, and demographics to improve targeting. When powered by customer data, segmentation drives higher engagement and personalized shopping experiences.
LimeLight Marketing + SCAYLE: A New Era of eCommerce Starts Here
The eCommerce landscape is evolving – and so are we. We’re thrilled to announce that LimeLight has partnered with SCAYLE, one of the fastest-growing enterprise eCommerce platforms, that powers exceptional digital shopping experiences for world-leading B2C brands. LimeLight is proud to be one of the first U.S. agencies with access to SCAYLE’s game-changing enterprise platform […]
How to Justify the Cost of Your Ecommerce Website
To justify ecommerce website costs, frame the investment around ROI, conversion rate gains, and operational savings. Leadership teams respond best to data-driven projections that connect design decisions to revenue impact.
Scaling Your Ecommerce Business From $20M to $100M
Growing an ecommerce business past $20 million isn’t just about doing more of what got you here. It requires a fundamental shift in how you think about operations, marketing, and customer experience. Let’s talk about what it really takes to reach that next level. The Marketing Evolution Forget basic digital marketing playbooks. At this stage, […]
How to Build a Purpose Driven Ecommerce Brand in 2025
A purpose-driven ecommerce brand connects with consumers by standing for more than profit. When your mission resonates with customer values, it builds community, loyalty, and long-term differentiation in a crowded market.
Adobe’s 2024 Holiday Shopping Forecast for DTC and B2B Brands
If you’re a DTC brand with dreams of ending 2024 with a bang, this is your cue to gear up. But as with any holiday season, success isn’t just about showing up—it’s about strategy, knowing the trends, and acting fast. Here’s a recap on Adobe’s predictions to help you prepare. Big Discounts, Bigger Sales? […]