Case Study

Backyard Discovery

5,000% growth through email marketing

Services

marketing

Technologies

Klaviyo
Shopify Plus

Backyard Discovery specializes in creating quality outdoor products from gazebos to swing sets to outdoor kitchens. They wanted to activate email and SMS utilizing Shopify and first-party data to craft communications that turn visitors into customers and customers into brand advocates.

5,090%

increase in website traffic from email & SMS

5,046%

increase in email & SMS attributed revenue

48%

increase in email deliverability score

Project Highlights

Email strategy 
Email implementation
Klaviyo + Shopify

Getting started with Klaviyo

LimeLight and Backyard Discovery have partnered to scale DTC sales, aiming to make it their primary revenue stream. This success required a robust email and SMS marketing strategy, which LimeLight spearheaded, including the implementation of automated flows, ongoing campaigns, and A/B testing.

Customer Segmentation

Backyard Discovery targets diverse audiences, from young parents purchasing swing sets to luxury shoppers investing in outdoor kitchens. Utilizing Shopify and first-party data, we employed Klaviyo’s segmentation tools to create targeted email lists based on shopper behavior, purchase history, and customer engagement.

Personalized campaigns

Utilizing data and automation to deliver personalized communications, we crafted tailored email and SMS campaigns for various customer segments. These included welcome series, abandoned browser and cart reminders, post-purchase follow-ups, win-back series, and more.

Scaling their success through A/B testing

The campaigns were an immediate success, exceeding expectations across all key metrics, including subscriber count, open and click rates, and sales from flows and campaigns. We continually use A/B testing to refine creative elements, calls to action, send times, and segmentation strategies.