Case Study

Creative Candles

Handcrafting luxury experiences

Services

creativemarketingweb

Technologies

Shopify Plus
Klaviyo
Meta
Google Ads

Creative Candles approached LimeLight to reposition the brand and develop and implement a digital marketing and ecommerce strategy. This partnership continues to grow as the brand expands.

30%

revenue growth

40%

conversion rate lift

50%

email subscriber growth

Project Highlights

Ecommerce strategy

Website design & development

Email & social

Paid media & SEO

Photography

Shopify redesign

To establish the brand with luxury online shoppers, LimeLight created a Shopify website with a premium, frictionless user experience. We enhanced filter functionality and made color selection easier. To support the influx of online orders we launched alternative payment options.

Rebrand for a 60 year old company

To captivate our luxury shopper and show the value of Creative Candles over alternative options, we ignited a rebrand to showcase the brand’s exquisite craftsmanship and its connection to enhanced life experiences from everyday family dinners to special events.

Handcrafting luxury experiences

Through email marketing, social media, and search, we activated a campaign that brought the rebrand to life: Handcrafting Luxury Experiences.

The campaign touts Creative Candles’ passion for fine craftsmanship and shows how the quality of their candles elevate life experiences.

Creative brilliance

To inspire and resonate with the luxury shopper, we led the creative strategy for Creative Candles from product photography to email implementation and everything in between. User generated content and influencer partnerships boost brand trust.

Search strategy

To ensure Creative Candles was visible in search results, we created a SEO and SEM strategy. Content marketing scaled organic rankings, while search campaigns with retargeting captured and converted high intent shoppers.

Fan the flame

It didn’t take long for our campaign to catch fire with consumers. In just a few short months, online sales jumped 30% – exceeding expectations. Additionally, mid-funnel metrics like email subscription jumped 50%. With results like these, Creative Candles continues to grow at scale.