Kansas City
Web Design & Development
LimeLight Marketing is a Kansas City web design and development partner built for ecommerce brands that are serious about performance. We design, build, and optimize websites that don’t just look good; they generate revenue.
Our services include website redesign, custom development, UX optimization, conversion rate optimization (CRO), and ADA compliance. Whether you need a full site overhaul or targeted improvements to increase conversions, we bring the strategy and technical depth to make it happen.
Web Services Built for Kansas City Businesses
KC ecommerce brands operate in a competitive digital landscape. Your website is your highest-traffic sales channel, and if it’s not converting visitors into customers, you’re leaving revenue on the table.
High-performing websites require more than good design. They require a clear user experience strategy, technical performance, and continuous optimization. Businesses that invest in a performance-first web presence consistently outpace competitors who treat their site as a static asset.
LimeLight’s team brings together strategy, UX, and engineering to build websites that work as hard as you do.
LimeLight offers a full suite of web design and development services tailored to the needs of growing ecommerce brands.
Website Redesign
An outdated website isn’t just a design problem; it’s a revenue problem. Slow load times, poor mobile experiences, and confusing navigation erode trust and drive potential customers away before they ever reach checkout.
Our website redesign services are built around performance. We modernize your UI, improve mobile responsiveness, streamline navigation, and rebuild page architecture with conversion in mind. The result: a faster, more credible site that generates more leads and revenue.
Every engagement starts with discovery: understanding your customers, your goals, and what’s currently holding your site back.
Custom Website Development
Not every ecommerce brand fits a template. Our web development team builds custom HTML-tailored solutions, whether that’s a complex Shopify or BigCommerce build, a custom CMS integration, a CRM-connected marketing site, or a scalable architecture designed to grow alongside your business.
We work with brands. that need their website to do more: handle high-volume catalog management, integrate with third-party logistics systems, or support complex promotional logic. If your ecommerce platform is holding your business back, custom development may be the right solution.
UX Optimization
A beautiful website that confuses users doesn’t convert. Our UX optimization services focus on the full. user journey — from landing page to checkout — identifying friction points that cause drop-off and designing solutions that keep customers moving forward.
We conduct user journey analysis, navigation audits, and design reviews to surface improvements that reduce bounce rates, increase time on site, and create a measurably better customer experience. For ecommerce brands, UX optimization is often the fastest path to meaningful conversion improvement without a full redesign.
Conversion Rate Optimization (CRO)
More traffic doesn’t solve a conversion problem. Our CRO services are built around a test-and-learn approach: A/B testing, landing page optimization, and analytics-driven experimentation that turns existing traffic into more revenue.
We’ve run CRO experiments for ecommerce brands that generated hundreds of thousands of dollars in incremental annual revenue from a single test. CRO is one of the highest-ROI investments available because it amplifies the value of every marketing dollar you’re already spending.
Our process is grounded in data, not guesswork. We identify what’s working, hypothesize improvements, test rigorously, and implement winners.
ADA Compliance & Web Accessibility
ADA website compliance is both a legal requirement and a business opportunity. Businesses that fail to meet accessibility standards face increasing litigation risk and miss a significant segment of potential customers.
Our ADA compliance services include full accessibility audits, screen reader compatibility improvements, keyboard navigation optimization, color contrast corrections, and ARIA labeling. We bring your site into compliance and keep it there as your content evolves.
Accessible websites also perform better in search. Search engines favor clearly structured, readable content, making ADA compliance work a dual investment in risk reduction and SEO performance.
Why Kansas City Businesses Choose LimeLight Marketing
There’s no shortage of web design agencies in the KC metro. What separates LimeLight is our approach: we think like ecommerce operators, not just developers.
- Strategy before design: Every project starts with a discovery process to ensure we’re solving the right problems.
- Performance-driven development: We build for speed, scalability, and conversion, not just aesthetics.
- CRO and UX built in: Optimization isn’t an afterthought. It’s woven into every project from the start.
- Measurable results: We define success metrics upfront and report against them transparently.
- Experienced ecommerce team: Our developers have deep experience with Shopify, BigCommerce, and custom ecommerce architectures.
Kansas City Web Design Case Studies
Case Study
Adidas
127% year-over-year revenue growth, a 71% increase in orders, and a 26% boost in conversion rate.
Case Study
Sunnyland Farms
A more scalable ecommerce foundation that gave their team the agility to grow, without reinventing their backend.
Our Web Development Process
We follow a proven five-step process that keeps projects on time, on scope, and aligned to your business goals.
Discovery & Strategy
We dig into your business, your customers, and your current site performance before a single wireframe is drawn. This is where we identify the real opportunities.
UX & Website Architecture
We map the user journey and design the site architecture to guide visitors toward conversion, whether that’s a purchase, a form submission, or a call.
Design & Development
Our team builds your site with performance, brand alignment, and technical best practices at the forefront.
Optimization & Testing
Before launch, we run performance testing, QA, and CRO validation to make sure your site is ready to convert from day one.
Launch & Continuous Improvement
Launch is the beginning, not the end. We monitor performance post-launch and continue optimizing to improve results over time.
LimeLight works primarily with ecommerce brands, but our web design and development expertise extends across industries that rely on high-performing digital experiences.
Ecommerce
Our core specialty. We build and optimize ecommerce websites on Shopify, BigCommerce, and custom platforms for brands doing $20M+ in annual revenue.
Non-Profit
Non-profit organizations need websites that inspire trust, drive donations, and communicate mission clearly. We build for credibility, accessibility, and the conversions that matter most to your cause.
Professional Services
Firms that sell expertise need websites that build credibility and generate qualified leads. We design for trust and conversion.
Manufacturing
B2B manufacturers and distributors need websites that serve both buyers and internal teams. We build for complex catalog and integration requirements.
Education
From K-12 to higher ed, education websites need to serve multiple audiences at once — students, parents, and administrators. We build clear, accessible sites that guide every visitor to the right next step.
Home Services
High-intent local traffic needs a website that converts immediately. We optimize for speed, trust, and lead generation.
Areas We Serve Around Kansas City
LimeLight Marketing provides web design and development services to businesses throughout the KC metro, including:
- Kansas City, MO & KS
- Overland Park
- Olathe
- Lenexa
- Shawnee
- Lee’s Summit
- Independence
- Liberty
Meet Your Expert Web Design Team
FAQs About Kansas City
Web Design & Development
How long does it take to build a website?
Timelines vary based on scope and complexity. A website redesign typically ranges from 8 to 20 weeks, depending on site size, integration requirements, and stakeholder involvement. Custom development projects may run longer. We’ll provide a detailed timeline during our discovery engagement.
Do you redesign existing websites?
Yes. Website redesign is one of our most common engagements. We take existing sites through a full strategy, design, and development process, improving performance, UX, and conversions while preserving the brand equity you’ve already built.
Can you improve conversions on my current site without a full redesign?
Absolutely. Our CRO services are designed for exactly this scenario. We run targeted experiments, optimize key landing pages, and make high-impact UX improvements without requiring a full rebuild.
Do you make websites ADA compliant?
Yes. We offer full ADA compliance audits and remediation services, bringing your existing site into compliance and establishing ongoing accessibility monitoring.
From Our Clients
“The redesign wasn’t just a facelift—it simplified our entire backend and made our online store a pleasure to use.”
Adam Walker
Sunnyland Farms
“LimeLight took our outdated site and rebuilt it from the ground up. Mobile sales are up, bounce rate is down, and our conversion rate improved by over 30%”.
Keith Espelien
Creative Candles
Start Your Kansas City Web Project
Your website should be your best-performing sales asset. If it isn’t, let’s change that.
LimeLight works with ecommerce brands and growth-stage businesses across the KC metro to design, build, and continuously optimize websites that drive real revenue. Schedule a consultation and let’s talk about what’s possible.