5 Ways to Improve Your Website User Experience (UX) for Niche Brand Positioning
#1: Let data drive your decision making Now that you’ve made the decision to narrow your brand focus, you need to update your website. There are two paths that you can take here – you can make adjustments to your current website, or you can completely redesign your website. The latter approach is often tempting. […]
LimeLight’s Website Development & Testing Process
As the Director of Technology at LimeLight, I lead our development team and oversee the Development & Testing phase of our website projects. This article describes this phase and what you can expect. This blog is also part of a series that covers each phase of our website process. You can navigate through this series […]
LimeLight’s Website Content & Design Process
As the Creative Director at LimeLight, I oversee the Content & Design phase of our website projects. This article describes this phase and what to expect. This blog is part of a series that covers each phase of our website process. You can navigate through this series using the links below: What To Expect in […]
LimeLight’s Website Strategy & Site Architecture Process
After hiring LimeLight Marketing to build your website, we’ll begin the Strategy & Site Architecture phase of the project. This article describes what to expect in this phase. This blog is part of a series that covers each phase of our website process. You can navigate through this series using the links below: What to […]
What to Expect in the Website Discovery Process
If you’re considering a new website for your business and are ready to talk with us about your project, this article will help you know what to expect and how to prepare for the discussions we are about to have. This article intended to be read before our first discovery meeting, and before we are […]
How Much Does An Ecommerce Website Cost?
Wondering how much an ecommerce website costs? Well, it really all depends on your needs, the product that you’re selling, and the volume of traffic to your website. While some of the larger ecommerce websites can rack up hefty bills, if you’re a small or mid-size company whose requirements aren’t too complex, an ecom website […]
Why Buyer Personas Are Important in Website Redesign
If you’re thinking of redesigning your website, you’re probably considering elements like navigation, content, images, design, functionality, and user experience – and of course, these are all critical considerations. But have you considered your buyer personas in this mix? If you’re not correctly targeting the different buyer personas within your target audience on your website, […]
How Often Should You Redesign Your Website?
Most businesses should redesign their website every 2–3 years to stay current with technology, SEO, and user behavior. A periodic refresh keeps your digital experience aligned with evolving customer expectations and branding.
How to Migrate Content in a Website Redesign
If you’re thinking of redesigning your website, at some point – ideally early on in the process – you will have to make a decision about your existing content. You can look at this in terms of what you want to keep, any content that could be repurposed, and identifying any gaps where you may […]
How Long Does It Take to Redesign a Website?
A typical website redesign takes 8–16 weeks depending on project scope, content needs, and approvals. Careful planning ensures a smooth process that improves both user experience and performance without delays.