What to Expect in the Website Discovery Process

What to expect in the website discovery process

If you’re considering a new website for your business and are ready to talk with us about your project, this article will help you know what to expect and how to prepare for the discussions we are about to have. This article intended to be read before our first discovery meeting, and before we are […]

How Much Does An Ecommerce Website Cost?

How Much Does An Ecommerce Website Cost?

Wondering how much an ecommerce website costs? Well, it really all depends on your needs, the product that you’re selling, and the volume of traffic to your website. While some of the larger ecommerce websites can rack up hefty bills, if you’re a small or mid-size company whose requirements aren’t too complex, an ecom website […]

Why Buyer Personas Are Important in Website Redesign

Why Buyer Personas Are Important in Website Redesign

If you’re thinking of redesigning your website, you’re probably considering elements like navigation, content, images, design, functionality, and user experience – and of course, these are all critical considerations. But have you considered your buyer personas in this mix? If you’re not correctly targeting the different buyer personas within your target audience on your website, […]

How Often Should You Redesign Your Website?

How Often Should You Redesign Your Website?

While we don’t want to disappoint, there really isn’t a “one size fits all” answer to this question – or at the very least, the answer is more complicated than putting a set time-frame on it. That’s because redesigning a website is based on various factors, only some of which can be quantified while the […]

How to Migrate Content in a Website Redesign

How to Migrate Content in a Website Redesign

If you’re thinking of redesigning your website, at some point – ideally early on in the process – you will have to make a decision about your existing content. You can look at this in terms of what you want to keep, any content that could be repurposed, and identifying any gaps where you may […]

How Long Does It Take to Redesign a Website?

How long does it take to redesign a website

When we talk to prospective clients about redesigning their website they often ask us how long it will take – and we often wish we had a better answer than “it depends”. We can put an approximate timeline to it as you’ll see below, but there are a number of factors that affect how long […]

Benefits of Hosting Your Ecommerce Website with LimeLight Marketing

Benefits of hosting your ecommerce website with LimeLight Marketing

If LimeLight Marketing is building a website for your ecommerce store, or if you are a client we currently work with, you may want to consider hosting your ecommerce website with us. This means that we would provide the service you need to enable your website to be viewed online by storing it on a […]