Ensuring New Websites are ADA Compliant
Isn’t it amazing how integrated the internet and everyday experiences have become? Storefronts and restaurants, even those that are still seen as mostly brick-and-mortar locations, have seen the line between their digital presence and physical location blur. This new age of connectivity has made shopping, getting services, and making financial decisions easier than ever. At […]
Signs You Need a Website Redesign
Your website is an integral part of your business. Essential to any digital marketing strategy, your website helps you build online credibility, create brand awareness, and often serves as your online storefront or marketplace. But if you never update your website, what should be a boon to your business becomes a bane instead. A poorly […]
How to Develop a Successful Website Redesign Project Plan
You might find that a poor user interface is preventing customers from working their way through your conversion pipeline. Or perhaps your content is outdated now that your product or customers’ needs have changed. You might even be in the middle of a rebranding initiative, and want to show visitors why you’re the number one […]
Is Your Website ADA Compliant?
In web design, digital production, and well any kind of marketing really, we sure do love our acronyms: EOD, ROI, TTYL, RFP, HAKAS, and one you’ve likely heard of, ADA. The Americans with Disabilities Act or ADA, covers more than you might expect. It’s not simply providing guidelines for physical access, although it does that […]
How to Optimize Your Ecommerce Customer Journey for Success
The old adage that it’s about the journey and not the destination certainly applies when it comes to looking at your ecommerce customer journey. Creating a seamless experience for your customers leads them into your world, inspiring and engaging them with relevant and worthy touchpoints along the way, and ultimately reaching the end goal of […]
How to Prepare Your Site for a Flash Sale
With the biggest shopping season past us, this is a great time to start thinking about, and preparing for, a flash sale. Flash sales are a great way to boost your business’ sales by offering a short but sweet window of opportunity for customers to enjoy heavy discounts. The timeframe of a flash sale is […]
What to Do When Your Ecommerce Site “Breaks” During the Busy Season
From Black Friday to Christmas, this is a huge season for anyone working within retail. For ecommerce stores, this time of year comes with plenty of anticipation but also plenty of pressure, too. Sleepless nights can be spent worrying that your website might not be up to scratch or that it might buckle under the […]
LimeLight’s Website Development & Testing Process
As the Director of Technology at LimeLight, I lead our development team and oversee the Development & Testing phase of our website projects. This article describes this phase and what you can expect. This blog is also part of a series that covers each phase of our website process. You can navigate through this series […]
LimeLight’s Website Content & Design Process
As the Creative Director at LimeLight, I oversee the Content & Design phase of our website projects. This article describes this phase and what to expect. This blog is part of a series that covers each phase of our website process. You can navigate through this series using the links below: What To Expect in […]
LimeLight’s Website Strategy & Site Architecture Process
After hiring LimeLight Marketing to build your website, we’ll begin the Strategy & Site Architecture phase of the project. This article describes what to expect in this phase. This blog is part of a series that covers each phase of our website process. You can navigate through this series using the links below: What to […]
