Migrating Email Marketing to Klaviyo: Why 2025 is the Year to Switch
The world of email marketing evolves every year, and staying ahead requires tools that meet your needs today and grow with your ambitions tomorrow. If your current email platform feels clunky, limited, or outdated, Klaviyo could be the answer. Klaviyo is built for ecommerce brands that want more than just email blasts. Its advanced segmentation, […]
A Comprehensive Guide to Email Welcome Flows for Ecommerce
What is a welcome flow? Welcome emails are the most read emails you’ll ever send. These emails are triggered when a contact joins your email list for the first time and are your chance to set the tone for the type of experience a customer can expect from your ecommerce store. Not only that, when […]
Google & Yahoo Sender Requirements – What You Should Know as an Ecommerce Email Marketer
As we entered Q4 of 2023, both Google and Yahoo announced a new set of requirements for those who send 5,000+ emails per day. These will be enforced starting 1 February 2024 with the goal of decreasing spam, blocking harmful messages, and decluttering users’ inboxes. Widespread industry changes like these can be a huge source […]
High-Converting Email Templates for Businesses
Converting site visitors into paying customers or subscribers is the main goal of most email marketing campaigns, especially for ecommerce shops. In addition to strategic acquisition execution, getting your email templates to convert at a high rate can help achieve this goal. In this article, we explain which templates have high conversion rates, how they […]
The 7 Essential Email Flows for Ecommerce
One of the three pillars to a comprehensive email marketing strategy for ecommerce is email flows. In this post, we focus on the essential flows you should create as part of your email marketing strategy. What is an email flow? Your chosen email marketing platform may call it an automation, journey, workflow, drip, or flow. […]
How to Turn Gifting and Discount-Driven Customers into Repeat Customers
If you’re in the ecommerce business, Quarter 4 (Q4) is the best and most stressful time of year. You see the hard work you’ve put in throughout the year pay off as a flood of new orders and customers come rushing in. It can be tempting to see these new customers and orders as a […]
Holiday Newsletter: Should Your Ecommerce Site Send One?
Although the Holiday’s have wrapped up, it’s never to early to start planning for the season. Holiday newsletters are a great way to share the festive spirit with your consumers, but they do come with a catch. During this period, every ecommerce business is vying for attention and many will be boosting their email marketing […]
