In today’s world, having a website for your ecommerce business is a necessity. However, just having a website isn’t enough. You need to ensure that your website is visible to your target audience, and that’s where search engine optimization (SEO) comes in. Technical SEO is an essential component of any ecommerce site’s SEO strategy. In this blog post, we will explore why your ecommerce site needs a technical SEO strategy and how it can benefit your business.
What is Technical SEO?
Technical SEO refers to the process of optimizing your website’s technical elements to improve its search engine rankings. It includes optimizing your website’s structure, code, and other technical aspects that affect its visibility on search engines. Some of the technical elements that are commonly optimized for SEO include website speed, mobile-friendliness, URL structure, site architecture, schema markup, and more.
Why Your Ecommerce Site Needs Technical SEO
Improve Search Engine Visibility
Let’s say you launch a brand-new ecommerce website and make sure it follows brand guidelines and your products are all listed. You search your shop on Google and can’t find it. What gives?
As you can imagine, there’s a large amount of websites out there, and Google can only crawl so much. So they employ what is called a “crawl budget”. Using a crawl budget, their bots only crawl and index a specific amount of websites and sub-pages per day.
This is where SEO comes into play. Through a technical strategy, there are methods to make sure Google finds your website. This can include submitting an XML sitemap to Google Search Console, checking robots.txt, optimizing the site’s navigation, adding internal links, and more.
If you are frequently adding new product listings to your shop, a SEO technical strategy can help these products be found online as well.
Boosts Site Speed
Site speed is a crucial ranking factor, and technical SEO can help optimize your site’s speed. A slow website can frustrate users and negatively impact their experience, resulting in a high bounce rate. By optimizing your website’s speed, you can improve user experience and reduce bounce rates, which can improve your search engine rankings.
Enhances User Experience
User experience is an essential component of any website, and technical SEO can improve it by optimizing your website’s technical elements. By optimizing your website’s structure, code, and other technical aspects, you can improve the user experience by providing a seamless and user-friendly website.
Increases Conversion Rates
A technically optimized ecommerce site can improve conversion rates by making it easier for users to find what they’re looking for. By optimizing your site’s structure, navigation, and other technical elements, you can create a user-friendly website that makes it easy for users to find and purchase products.
Provides Long-Term Benefits
Technical SEO provides long-term benefits that can help your ecommerce site stay relevant in the ever-changing world of search engine algorithms. By staying up-to-date with the latest technical SEO best practices, you can ensure that your ecommerce site remains visible to your target audience and stays ahead of the competition.
Our Technical SEO Strategy for Ecommerce Websites
As you can see, any strong ecommerce website executes routine technical audits and fixes, which is why we include this as part of all our SEO packages at LimeLight.
Our team performs quarterly audits using a 51-point checklist, as shown below.
This checklist helps us keep track of all potential SEO issues and assigns priority of fixes for our team to handle.
If you’re a DTC brand looking for a technical SEO strategy to help boost your ecommerce website sales, get in touch with LimeLight Marketing today.