Inside Paid Media at LimeLight: Trends, Wins, and What’s Next
Last week, I had the opportunity to host a Knowledge Session with the team here at LimeLight, and it sparked some great conversations—around strategy, momentum, and what it really takes to make paid media meaningful in 2025. I want to share some of the highlights from our discussion—not just the stats and tactics, but the […]
Web & Analytics Trends 2025: What Ecomm Brands Need to Know to Stay Ahead
In a digital landscape that shifts by the minute, 2025 isn’t just another year—it’s a defining moment for ecommerce brands ready to transform their digital presence from functional to phenomenal. The future isn’t waiting. It’s already here. And it’s reshaping how users experience, engage with, and respond to websites and analytics. Let’s dive into a […]
The Future of Organic Search in an AI World: What E-Commerce Brands Need to Know
Search is changing—and fast. What once felt like a predictable playbook of keywords, rankings, and blog posts is now a dynamic, AI-fueled ecosystem that’s rewriting the rules of visibility and engagement. For e-commerce brands, especially those who rely on organic search to capture and convert high-intent buyers, these changes are both a challenge and a […]
WooCommerce to BigCommerce Migration: 5-Step Process
Migrating your eCommerce website from WooCommerce to BigCommerce is a significant undertaking for any growing business. WooCommerce is a solid platform for start-ups and small stores, but as your business expands you might require more robust features and scalability than WooCommerce offers. BigCommerce, a SaaS eCommerce platform, comes with powerful built-in features, high performance, and […]
Driving Ecommerce Revenue Through Predictive Analytics
What’s the difference between guessing and knowing what your customers want? Data. Ecommerce thrives on predictive analytics, turning customer behavior into revenue opportunities. Let’s explore how to make this work in practice. The Way Things Were I vividly remember my early days working in a shoe store at the turn of the millennium. Every few […]
Beyond A/B Testing: AI-Powered Experience Optimization
Traditional split testing served us well, but now ecommerce demands more sophisticated optimization. AI transforms how businesses improve user experiences, moving from simple A/B comparisons to dynamic, personalized optimization at scale. This evolution isn’t just about faster testing – it’s about fundamentally reimagining how we approach customer experience optimization. The Limits of Traditional Testing Basic […]
Dynamic Content Personalization: Creating Ecommerce Experiences That Convert
Remember when personalization meant adding a customer’s first name to an email? Those days are long gone. Today’s ecommerce customers expect experiences tailored to their needs, interests, and behaviors. Let’s talk about how to deliver that without crossing the line into creepy. Beyond Basic Personalization Here’s the truth about most ecommerce personalization: it’s shallow. Product […]
The Power of Starting with a Marketing Roadmap: How Strategic Planning Drives Success
In the fast-paced world of digital marketing, it’s easy to get swept up in the rush of daily tasks, campaigns, and content creation. But how can you ensure that all of this effort is working toward the bigger picture? That’s where a marketing roadmap comes in. A marketing roadmap isn’t just a plan — it’s […]
Scaling Your Ecommerce Business From $20M to $100M
Growing an ecommerce business past $20 million isn’t just about doing more of what got you here. It requires a fundamental shift in how you think about operations, marketing, and customer experience. Let’s talk about what it really takes to reach that next level. The Marketing Evolution Forget basic digital marketing playbooks. At this stage, […]
How to Audit Your MarTech Stack: A Strategic Guide for Growth
Tech bloat is real. If you’re like most ecommerce businesses, you’ve accumulated a maze of marketing tools over the years. Some you use daily. Others you’re still paying for but barely remember. Let’s talk about how to turn that jumble of technology into a streamlined engine for growth. The Modern MarTech Reality Think of your […]
