VFW Foundation

The initial deliverable was a new website that brings the Foundation’s purpose into focus. We designed and developed an experience that connects the brand story, veteran support programs and Corporate Engagement opportunities, giving visitors a clear place to understand the mission and take the next step.

The website carries Power The Mission across desktop and mobile, connecting the Foundation’s story with ways to explore its programs, give and get involved. It is the digital foundation for the work that comes next.

We developed Power The Mission as a clear invitation to support veterans and their families. The campaign gives the website and Corporate Engagement packages a shared story, connecting the Foundation’s purpose with the people and corporations who can help power it.

We designed the Foundation’s Corporate Engagement packages to help donors understand the opportunity to participate and support the mission. Together with the campaign and website, the packages create a consistent foundation for corporate conversations.

Next comes a complete digital program to tell the VFW Foundation’s brand story and engage more corporations to power the mission in support of veterans and their families. With the website in place, the next phase will extend that story and invitation across the digital program.