Is Your Ecommerce Website Leaving Money on the Table? How to Improve Website Conversion Rates
In today’s fast-paced digital world, having an ecommerce website that attracts visitors is only half the battle. The real challenge lies in converting those visitors into paying customers, and there are a myriad of factors fighting against you including incredibly short attention spans, competitor promotions, and even your own website. If your website isn’t performing […]
Guide to CRO: How Implementing Simple A/B Tests Can Accelerate Your Ecommerce Sales
Whether it’s encouraging add-to-carts, boosting email signups, or gaining product reviews, increasing conversions is the key to growing your ecommerce business. That means you need to constantly make changes that encourage consumers to take action or remove the obstacles that keep them from doing so. But every change you make carries a risk. Will redesigning […]
How to Optimize your Checkout Process for Bottom-of-the-Funnel Conversion
The bottom of the sales funnel is where you want your customers to be. You’ve done most of the heavy lifting – getting them from the widest scope of opportunity and leading them down through the funnel to become interested enough to potentially purchase your products. You have created connection, overcome obstacles, and passed the […]
5 Ways to Improve Your Website User Experience (UX) for Niche Brand Positioning
#1: Let data drive your decision making Now that you’ve made the decision to narrow your brand focus, you need to update your website. There are two paths that you can take here – you can make adjustments to your current website, or you can completely redesign your website. The latter approach is often tempting. […]
How to Create an Ecommerce Buyer’s Journey for a Great User Experience in 4 Steps
More and more consumers are moving their purchasing power away from brick-and-mortar stores in favor of ecommerce shopping. 55.6% of people prefer shopping online, and each year online retail purchases make up a larger percentage of total sales. As the proportion of online purchases continues to grow, ecommerce brands must deliver a seamless user experience to maximize […]
