What’s Next in Paid Media: 2025 Trends and Takeaways for Ecommerce Growth
If you’re leading marketing for an ecommerce brand right now, you’re probably feeling the pace of change. Platforms are evolving, AI is showing up everywhere, and ad costs aren’t exactly going down. Last week, I hosted a Lunch & Learn at LimeLight where I walked through the trends I’m tracking, the wins we’re seeing across […]
Inside Paid Media at LimeLight: Trends, Wins, and What’s Next
Last week, I had the opportunity to host a Knowledge Session with the team here at LimeLight, and it sparked some great conversations—around strategy, momentum, and what it really takes to make paid media meaningful in 2025. I want to share some of the highlights from our discussion—not just the stats and tactics, but the […]
How Long Will It Take to Show ROI on Paid Media Campaigns?
Every marketing leader faces the same question: when will these ads start paying for themselves? While agencies like us would love to promise quick returns, the reality is more nuanced. Let’s talk about realistic timelines and how to accelerate them. Understanding True ROI Timelines Different campaigns yield returns at different rates. Here’s what we’ve seen […]
Types of Paid Advertising to Boost Your Ecommerce Business
The average return on ad spend (ROAS) for Google Ads is 200%. That means for every $1 you spend on search ads, display campaigns, YouTube ads and other Google Ad formats, you’re likely to get $2 back. And the ROAS for social media ads is even better, reaching a massive 250%! Paid advertising is a […]
Navigating Shopify Payments: Challenges, Setup, and Opportunities for Ecommerce Businesses
If you’re selling on Shopify, you’ve likely been introduced to Shopify Payments (“ShopPay”). The portal has emerged as a popular payment gateway choice for ecommerce businesses, providing a streamlined solution for transaction processing and financial management. Several clients have come to us asking us to help get the payment process setup on their site because […]
How Google Ads Can Help Advance Your Business Goals
Google is one of the most popular search engines in the world, with 1.17 billion active users turning to the search engine to find their answers. For businesses looking to grow and reach new audiences, Google Ads can help you to hit your goals and objectives. But how? Firstly… What are Google Ads? Google […]
