KEY Apparel
KEY Apparel is a historic brand known for rugged workwear. We gave them a digital transformation.
The ask
KEY Apparel sought to significantly scale their DTC online sales to match their established wholesale channel. Achieving this goal required a comprehensive digital marketing and ecommerce strategy, including an aggressive paid media approach.
Strategy
Paid search
Social
Email
Content Marketing
Hard working results
66%
year-over-year revenue growth
900%
revenue growth in first two years of partnership
72%
impression growth
A paid media strategy in a competitive space
Entering the competitive direct-to-consumer market, KEY Apparel sought a strategic partner to develop and scale a robust digital paid media strategy.
Faced with tough competition in the apparel industry, KEY set ambitious ROAS goals, necessitating a meticulously managed approach.
Driving growth through rugged terrain
LimeLight implemented an omni-channel paid media strategy to activate and scale site traffic. Search campaigns drove bottom-funnel, high-intent traffic exceeding ROAS targets, working in tandem with an SEO strategy to ensure high placement in SERPs.
Paid social and email assist paid search
Remarketing in Meta and Google’s Display Network added touch points to boost conversions, assisted by email and SMS campaigns to abandon shoppers.
From threads to thriving
Our strategic approach to paid media revolutionized KEY Apparel’s ecommerce revenue stream driving 66% sustained YoY revenue growth for three consecutive years and fueling new opportunities for the brand.
