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From our team

Recent insights

Email Segmentation and Personalization: How We Decide Who Gets Which Email

Segmentation decides who gets an email and personalization decides what each group sees. Here’s how we use both, with Martin Dingman’s six-audience holiday launch as the worked example.

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Should you increase your PMax budget before Black Friday?

Raise PMax budgets before Black Friday when the campaign is budget-limited, clears breakeven ROAS and the stock can ship. Includes worked math and a decision table.

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Are your products showing up in AI shopping? How to read Merchant Center's report

Find Merchant Center's AI performance report, read share of voice correctly, including the 100% trap, and turn one finding into a verified feed change.

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