Case Study

BariatricPal

Transforming BariatricPal for the Future of Bariatric and GLP-1 Lifestyles

Services

brandingmarketing

Technologies

Klaviyo

BariatricPal partnered with LimeLight to redefine its brand and remain a leader in this new era of weight loss and nutrition, where support, sophistication, and joy need to go hand-in-hand.

65%

increase in email revenue within 5 months

60%

increase in email deliverability score

7

new email flows

Project Highlights

Brand foundations

Brand messaging

Visual language

Their history and heart stands out

BariatricPal has long been a trusted name in bariatric nutrition, offering expertise, support, and carefully curated products to help individuals navigate life post-surgery. And it’s personal—the brand’s founder started the company after his bariatric journey. However, the brand needed to evolve with the rise of GLP-1 medications and a rapidly shifting health and wellness landscape.

Starting with a solid footing

To meet this challenge, LimeLight took a deep dive into BariatricPal’s audience, industry trends, and competitive landscape. We discovered that today’s consumers don’t just need products—they need a trusted guide through the complexities of bariatric and GLP-1 nutrition.

Our approach for the brand was built on three pillars:

Authenticity: Honoring BariatricPal’s origins while modernizing its tone, messaging, and visual presence.

Empowerment: Shifting the narrative from restrictive dieting to joyful, confident choices that help people embrace their transformation.

Community: Centric Storytelling – Making BariatricPal more than a brand, they’re a true success squad where every customer feels supported.

Brand Positioning

A new mission-driven narrative that establishes BariatricPal as an industry leader not just in products, but in education, empowerment, and connection.

Messaging Framework

We crafted compelling brand messaging and guidelines that blend expertise with warmth—turning complex nutritional science into digestible, encouraging content that makes customers feel seen and supported.

Visual Identity Overhaul

A refreshed logo, color palette, and typography designed to reflect trust, vibrancy, and inclusivity. The new look and feel help BariatricPal resonate with both its long-standing community and a new generation of health-conscious consumers.